15 Feb 2017
Diet Coke is delighted to announce TV treasure and national icon Holly Willoughby as its new brand ambassador for 2017.
Holly, who is best known for her presenting work across ITV, will add a dose of extra fizz to Diet Coke activity this year, lending her voice to an exciting programme for the world’s number one diet soft drink.
Speaking on the partnership, Holly Willoughby said: “I’ve always been a big Diet Coke fan, right from the original ‘Break’
It's been another incredible year at Coca-Cola, from celebrating our 130th anniversary to launching several new drinks, and meeting global sustainability targets like water replenishment. Here are just a few of our favourite #CokeJourney stories and videos from 2016.
Our 130th anniversary
We celebrated an important milestone this year – Coca-Cola’s 130th anniversary! Back in 1886, while the Statue of Liberty was still being built, the first
New starter Eleni Sardi joined Coca-Cola GB as a Communications Manager, after having managed the company’s digital Consumer Interaction Center (CIC) for just over a year. Earlier this month she attended Blogfest – an event run by online parenting network Mumsnet – where she got to answer some frequently asked questions from our consumers face-to-face for the very first time.
I have probably read, reviewed and replied to more questions on social
Here’s how they differ:
Coca-Cola Classic – the original and refreshing great taste of Coca‑Cola
Coca-Cola Zero Sugar – tastes more like Coca-Cola Classic taste but with zero sugar and zero calories
Diet Coke – a lighter taste with no calories
Coca-Cola Life – the great Coca-Cola taste made from a blend of sugar and stevia plant extract sweetener, which reduces the sugar and calories by 45% compared to Coca-Cola Classic and other full
Here’s the list of ingredients in Coca-Cola:
Carbonated water – Approximately 90% of Coca-Cola is water. The carbonated part is purified carbon dioxide, which gives the drink its “bubbles” or “fizz”.
Sugar – Coca-Cola Classic’s sweet taste (and also some of its mouthfeel) comes from sugar. Coca-Cola Zero Sugar and Diet Coke are sugar free, while Coca-Cola Life has a blend of sugar and stevia plant extract, a sugar-free sweetener from natural sources.
The basic structure and function of taste buds are the same for everyone, however some people have different chemical receptors to others, changing the way they taste food or drink. This may mean that some people enjoy the taste of Coca-Cola in different ways to one another. Coca-Cola now has other variants including Coca-Cola Zero Sugar, Diet Coke and Coca-Cola Life, as well as other flavours such as Coca-Cola Vanilla, Coca-Cola Cherry with Zero
Many food and drink agencies around the world have tested aspartame and approved its safety. In December 2013, the European Food Safety Authority (EFSA) reviewed aspartame once again and re-confirmed it was safe.
Did you know? The food and drinks industry uses aspartame in yoghurt and sugar-free chewing gum as well as soft drinks.
Find out how we’re reducing sugar in our drinks
Last month Diet Coke launched an Instagram competition asking fans to show their love for the one they love the most. More than a hundred entries came through, and the posts were, well, lovely! Check out the winning entries and the runners-up...
How did it work?
The entry mechanic was simple. Post a photo on Instagram giving someone you love a kiss, and use the #DietCokeKiss hashtag. This would automatically enter the user into a competition to win
31 Oct 2016
For many, catching a glimpse of the iconic Coca-Cola Christmas truck is a sign that the festive season is well and truly underway.
This year, the Coca-Cola Christmas truck tour will be returning to the UK for the sixth year in a row, spreading festive cheer up and down the country and giving fans the chance to get closer to the magic.
Highlights this Christmas include:
· The truck will embark on a nationwide tour from 17th November, visiting
October is Breast Cancer Awareness Month, and Diet Coke has again partnered with Asda’s breast cancer charity Tickled Pink to raise money and awareness. Emma Gittoes, Community Manager at Asda, tells us how Diet Coke fans are contributing to the charity’s goal of raising £5m.
First up, I want to say a big thank you to everyone who’s held a Tickled Pink event, bought a Tickled Pink product or donated even a few pennies. I know it’s a cliché, but even