Editor Matthew Hepburn reports back from Plan It Day, the first part of Do It Day from The Drum, where marketers and brands come together to solve some of the biggest issues facing local communities and companies like Coca-Cola GB.
Today the Old Truman Brewery in London’s East End became a creative hub for some of the world’s biggest brands and brightest minds, as leading media and marketing publication The Drum kicked off its global Do It
Visit Coca-Cola Journey and you’ll be served a story about how Coca-Cola Consolidated, an independent bottler based in Charlotte, North Carolina, is funding the restoration of more than two dozen Coke ghost signs, old-school mural advertisements that have faded with weather and time. Aside from the heavy brand shout-outs, it’s the type of article you might find in a regional arts and entertainment newspaper or magazine.
Sleek designer bottles, classic vintage cans, unique artwork and retro merchandise. The Coca-Cola Collectors Fair in London is a cornucopia of Coke memorabilia, bringing together collectors and fans from all over the world to share their love of Coca-Cola.
Wandering through the Coca-Cola Collectors Fair in London, you can’t help but stop and admire the incredible diversity of the pieces on display, including: bottles, cans, keyrings, playing cards,
In this interview, Coca-Cola GB speaks to film director Gundeep Anand about his unusual route into filmmaking, and how he approached creating two new films for its ParkLives programme.
Gundeep, a 27-year-old filmmaker from London, will be first to admit that his journey to becoming a film director is far from traditional. From civil engineer to sports coach, he's held down a number of different jobs, but his life completely changed when he
When we say ParkLives is for people of all ages and abilities, we really mean it. Joyce Belton, an 82-year-old great grandmother from London, has become a minor celebrity at her local Zumba class, and now she’s showing MPs how it’s done too!
It all started after Joyce’s husband passed away eight years ago. She found herself alone in her apartment in Plaistow, east London. Back in the day, they would enjoy line dancing together, and the time would
We’ve always been interested in what our consumers have to say about us. That’s why we set up a rapid-response consumer interaction centre at our London base. Here, we take you behind the scenes.
At first glance, it looks just like a regular London office. There are groups of busy people plugged into laptops, shouldering phones and tapping away on keyboards. But, scratch the surface, and you’ll see that what the Coca-Cola GB consumer interaction
In trouble with the police and on a path to ending up in prison, 19-year-old Jason Smith, or Jay to his friends, has completely turned his life around. And he owes it in part to sports charity StreetGames, funded by ParkLives from Coca-Cola GB. Here, we tell Jay’s story…
Jay grew up in the Scottish town of Clydebank in West Dunbartonshire. Unfortunately, he drifted into anti-social behaviour from a young age.
“I was involved with bad people
MPs come out to play, as ParkLives from Coca-Cola GB hosts a special session outside the Houses of Parliament on National Fitness Day to celebrate the launch of its second year report, showing how the programme of daily, free activities has expanded nationwide.
Just when you think summer’s over the sun comes out for one last unexpected heat wave, and it couldn’t have picked a better day – the launch of our ParkLives second year report. Outside Parliament
As well as favourites, such as Tai Chi and Zumba, some more unusual activities took place this summer in a handful of ParkLives parks.
Up and down the country, ParkLives from Coca-Cola GB has been encouraging people of all ages to get off their sofas and enjoy the great outdoors. Classic favourites, such as Zumba, Tai Chi and pilates were happening in most places, but we’re taking a look at some of the more quirky and unusual ParkLives activities
Honest – a top-selling organic bottled herbal tea in the US – launches in the UK for the first time, taking Coca-Cola GB’s number of brands up to 20 and more than 80 drinks.
There’s a new low-calorie herbal tea on the market, and it’s refreshingly honest. Made in the UK, and certified organic by the Soil Association, Honest lives up to the brand name and will be the first organic drink launched by Coca-Cola in Great Britain.
For its first international