‘Tis the season to be jolly, and take extra care. Coca-Cola has brought back its Designated Driver scheme for the 9th year, which celebrates the unsung heroes who stick to soft drinks and do all the driving over the Christmas party season. We’ve come up with 5 things designated drivers should think about to help them make the most of the night.
So you’ve willingly volunteered (or lost a bet) and become the designated driver for the evening. We think
In 2010, Coca-Cola launched its global 5by20 initiative to help enable the economic empowerment of 5 million women entrepreneurs across the business by 2020. Six years later, the initiative made it to Dundee in Scotland. Trish MacGloane is one of the women entrepreneurs from the local area on the 5by20 business course, here's what she thinks...
Why I took part in 5by20
I heard about 5by20 after networking with other small business startups here in
In 2010, Coca-Cola launched its global 5by20 initiative. In 2016, the programme made it to Scotland, where Dundee local Mandy Martin took part. We spoke to Mandy about the challenges of entrepreneurism, the 5by20 course and her advice for aspiring women entrepreneurs...
Why I took part in 5by20
I heard about the 5by20 initiative in Dundee when I was meeting with a friend looking at an office space. The course leader, Agate, was there to have a meeting
In 2010, Coca-Cola launched 5by20, a global initiative to enable the economic empowerment of 5 million women entrepreneurs across the company's value chain by 2020. In 2016, the initiative made it to Dundee in Scotland, where Agate Kasmina is leading a course in catering and business for local women. We spoke to her about the course and why the world needs 5by20.
The 5by20 initiative
The 5by20 initiative in Dundee is all about providing women who
1 Dec 2016
At Coca-Cola, we set out to refresh the world - in mind, body and spirit – and to inspire moments of optimism through our brands and actions. We are the world’s leading manufacturer, marketer and distributor of non-alcoholic drink concentrates and syrups and we're responsible more than 500 brands globally.
Here, we take a look at how things work in the UK.
Coca Cola Great Britain
At Coca-Cola Great Britain (CCGB) we're responsible for 20 brands and
1 Dec 2016
With the Holidays are Coming ad on air and the Coca-Cola truck touring the UK, it’s safe to say that the Christmas season is now well and truly underway. As Christmas day draws nearer, Coca-Cola is preparing to embark on the second phase of its festive campaign including the launch of a new TVC.
The next phase of the campaign celebrates the joy of giving over the festive period and spans TV, an on pack promotion, PR and digital.
At the heart of
A pre-World AIDS Day Q&A with multi-talented entertainer Neil Patrick Harris, who explains why he's giving fans the chance to join him for dinner in New York City while supporting an important cause.
Neil Patrick Harris is a man of many talents, but sitting still definitely isn’t one of them.
The actor/singer/magician/comedian contantly ping-pongs from project to project, charming audiences both onstage and on screen. Just last week, he showed
With Christmas just around the corner we’ve got lots in store for fans. This year our marketing campaign focuses on how the festive period should be about spending time with friends and family, and saying thank you with simple gestures. Louise Maugest, Coca-Cola Senior Brand Manager, explains in more detail...
For the second year in a row, I have the exciting job of launching our Christmas campaign. While we’re bringing back fan-favourites, such
New starter Eleni Sardi joined Coca-Cola GB as a Communications Manager, after having managed the company’s digital Consumer Interaction Center (CIC) for just over a year. Earlier this month she attended Blogfest – an event run by online parenting network Mumsnet – where she got to answer some frequently asked questions from our consumers face-to-face for the very first time.
I have probably read, reviewed and replied to more questions on social
Everyone knows the worrying truth that the planet’s resources are finite. The linear way we consume goods and services - taking, making, using and then disposing - is not a future we can continue to live in. That’s why Coca-Cola GB is committed to the circular economy: a different – and more sustainable - way of looking at things.
‘What is the circular economy?’
The circular economy is a new take on what is probably a more familiar mantra: “reduce,