Everybody knows the Coca-Cola Christmas Truck. But what about the driver behind the wheel? To mark the return of our annual Designated Driver campaign, we spent some time getting to know Paul, our very own festive hero and designated driver.
Here’s one designated driver that most Coke fans would happily trade places with, at least for the duration of the Coca-Cola Christmas Truck Tour. Paul is the man at the wheel of the iconic truck as it makes
As I prepared to take part in the Women’s Forum Global Meeting last week in Deauville, France, I asked myself a question I’m often asked by others: Why am I a feminist?
My answer is two-fold. On the one hand, working to foster gender equality is the right thing to do. As a more practical matter, it is also good for business and for economic and social progress around the world.
I’ve always believed women should have every opportunity to
Since becoming CEO in July 2008, Muhtar Kent has achieved a long list of strategic accomplishments to drive The Coca-Cola Company’s growth around the world. Highlights include:
Creating a long-term plan to refocus the company on its core business model of building strong brands, enhancing customer value and leading a strong, dedicated global franchise system. Through an accelerated bottler refranchising initiative, The Coca-Cola Company will move
In North America, the iconic Coca-Cola polar bears are back on Christmas packaging for the first time in three years with a bold, simplistic interpretation from noted illustrator Noma Bar.
Coke’s global and North America design teams collaborated with Coca-Cola Mexico to refresh the seasonal icons, who debuted in a 1993 Coca-Cola commercial titled “Northern Lights” and subsequently took on a more realistic look over
Upon the recommendation of Chairman and CEO Muhtar Kent, The Coca-Cola Company’s Board of Directors today announced it has approved unanimously an evolution of the company’s senior leadership structure, appointing Coke veteran James Quincey as the company’s next chief executive officer, effective May 1, 2017. Kent will continue as chairman of the Board of Directors.
We spoke to Kent and Quincey about this announcement and the opportunities and challenges
With over one million YouTube subscribers, football vlogger Manny is a certified influencer and all-round cool guy. He’s also one of our CokeTV presenters, and helped launched the channel earlier this year. Below he reveals what goes on behind-the-scenes, who we'd love to work with and his favourite CokeTV episode so far...
What’s a normal day like for you?
I’d probably wake up around 12pm. I’d then get freshened up, go and record some videos, or
If you're taking a trip to Orlando, Florida, why not check out the newly opened Coca-Cola Store Orlando at Disney Springs? Or if that's a little too far to travel take a look below to discover its many features.
Just as Disney Springs is a one-of-a-kind Disney experience delivering great dining, shopping and entertainment, Coca-Cola Store Orlando is uniquely designed to showcase Coca-Cola branded merchandise and entertainment
With its sleek silhouettes, bold prints and street-art graphics, the brand new Tezenis x Coca-Cola capsule collection has burst from the catwalk and onto London’s Oxford Street. We headed to the launch of the new garment range at the Tezenis UK’s flagship store to take a look...
Despite it being a cold winter’s morning in December, London shoppers are out in full force on the capital’s busiest shopping street looking for the perfect Christmas gifts.
The Mannequin Challenge is the latest viral video trend. It's where people remain completely still while someone films around them, making it seem as if they're frozen in time. Our events team took on the challenge at the Coca-Cola Christmas truck tour, see how they did...
At the Bradford stop of our Coca-Cola Christmas truck tour, our hardworking events team decided to get a little creative and staged their very own Mannequin Challenge. Watch the
Coca-Cola Japan's new head offices in Tokyo's Shibuya neighborhood stands seven stories high, with one underground floor. At its highest point, the building is 36.2 meters (118 ft.), approximately the same height as 184 Coca-Cola contour bottles stacked end-to-end. The tower's glass panels even share the same "Georgia Green" colour as the iconic bottle.
Cross-section slices and broken fragments of glass Coca-Cola bottles