Coca-Cola

Coca-Cola completes Western European 'Journey'

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And then there were twelve. A dozen Coca-Cola Journey sites launched or relaunched in the space of two years in all the countries that make up Western Europe, The Coca-Cola Company's second-largest business unit: Spain, Portugal, Netherlands, Germany, France, Belgium and Luxembourg, Great Britain, Ireland, Sweden, Denmark, Finland and Norway. Following in the footsteps of the flagship

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Meet Jake: YouTuber Jake Boys on joining CokeTV with fellow presenters Manny and Dodie

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Earlier this year, vlogger Jake Boys joined Manny and Dodie as a presenter on CokeTV, our YouTube channel featuring weekly episodes with the cast. In this interview we caught up with Jake to find out more about his life behind - and in front of - the camera.  How did filming go today? It was really exciting to be on my first shoot for CokeTV. I’m working with some pretty cool people so it’s going to be good. And I found out what my first adventure

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Going global: An interview with Coca-Cola Journey's editor-in-chief

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In 2012, our global team launched Coca-Cola Journey. It's the company's corporate website reimagined as a dynamic digital magazine and owned media channel, taking the name from an internal magazine first published in 1987. GB & Ireland editor, Matthew Hepburn spoke to editor-in-chief Jay Moye about his editorial strategy and vision... How would you describe Coca-Cola Journey? It's our corporate website-turned-dynamic digital magazine and owned

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Why has there been a change to the Coca-Cola Christmas Truck Tour route?

We’re sorry to let you know there has been a last minute change to the Coca-Cola Christmas Truck Tour route. Due to events beyond our control, we will no longer be stopping in Leicester Square on 20th December. After some weeks of working with us to agree the details of the stop, Westminster Council has decided not to grant us permission to stop in Leicester Square this year as they do not feel this activity is appropriate. We are very disappointed,

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Video: Modern pop artist Pakpoom Silaphan reimagines Coca-Cola iconography

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Director of Heritage Communications, Ted Ryan explains how he first came across artwork featuring Coca-Cola by Thai artist, Pakpoom Siliphan. Watch the video interview to discover more about Pakpoom's fascination with cultural and commercial icons... Several years ago, I hopped in a cab outside the Museum of Modern Art in New York with a coworker, who pulled out his phone and showed me an interesting piece of art featuring a Coke bottle. The artist,

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Coca-Cola on the catwalk: brand collaborates with Tezenis on loungewear line

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Tezenis and Coca-Cola have teamed up on a fashionable capsule collection of underwear and easywear for women and men. The new partners unveiled the must-have line – which includes t-shirts, sweatshirts, trousers, leggings, tops, bodysuits and more – during a September launch event at Tezenis headquarters in Verona, Italy. With a variety of options to create 24/7 outfits, the cosmopolitan collection fuses the signature style of Tezenis

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Slideshow: Rockwell meets Instagram in new Coca-Cola Christmas photos

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Santa’s got a brand-new bag – and a smartphone, too – in a seasonal collection of photos for Coke’s global “Taste the Feeling” campaign. St. Nick shows off his playful side by snapping selfies, temporarily trading in his sleigh for a vintage car, and even letting a furry friend tag along for a jolly joyride – all with an ice-cold Coca-Cola in hand, of course. The brand brings a touch of holiday cheer to the campaign’s Norman Rockwell-meets-Instagram

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Our Designated Driver: Meet the man at the wheel of the iconic Coca-Cola Christmas Truck

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Everybody knows the Coca-Cola Christmas Truck. But what about the driver behind the wheel? To mark the return of our annual Designated Driver campaign, we spent some time getting to know Paul, our very own festive hero and designated driver. Here’s one designated driver that most Coke fans would happily trade places with, at least for the duration of the Coca-Cola Christmas Truck Tour. Paul is the man at the wheel of the iconic truck as it makes

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Muhtar Kent: Why I am a feminist

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As I prepared to take part in the Women’s Forum Global Meeting last week in Deauville, France, I asked myself a question I’m often asked by others: Why am I a feminist? My answer is two-fold. On the one hand, working to foster gender equality is the right thing to do. As a more practical matter, it is also good for business and for economic and social progress around the world. I’ve always believed women should have every opportunity to

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