Sophie Ellis-Bextor is a singer, songwriter, DJ, mother, World Wildlife Fund (WWF) supporter and polar bear fan. We got to sit down and have a chat with her as part of Arctic Home, our campaign with the WWF to help protect the polar bears’ future.
How did you get involved?
I’ve supported WWF since I was a little girl and I used to subscribe to their newsletter.
What do you like about Arctic Home?
It’s an easy way to get involved and make a positive
As you can probably tell, we’ve had a soft spot for polar bears ever since they became a part of our advertising.
But, the sea ice they depend on for hunting, roaming and raising cubs is melting, meaning their future is under threat. That’s why we worked with WWF and launched Arctic Home, a three-year campaign to raise money and awareness to help protect and conserve the polar bears’ habitat.
We’re into the third year now, and we still need your
Wildlife expert Gordon Buchanan has worked on some of our favourite nature docuentaries and has spent time with polar bears in their natural habitat. He joined us to talk about Arctic Home, our campaign with the World Wildlife Fund (WWF) to help protect the polar bears’ future.
What was it like getting close to the polar bears?
Spending time in the Arctic really was the fulfilment of a lifetime’s ambition. They are, beyond any doubt, the most impressive
Elisabeth Kruger has an extraordinary job. She is Arctic and Bering Sea program officer for the World Wildlife Fund. This means she spends her time face-to-face with some of the world’s most beautiful and endangered species. We had a chat about her conservation work.
On the job!
“Before joining WWF, I received a degree in Russian from Grinnell College in Iowa and then headed to Siberia, where I lived and worked near Lake Baikal. I became fascinated
9 Sep 2014
Hundreds of WWF supporters from across the UK have joined forces to create an incredible piece of live art to raise awareness of the desperate plight facing polar bears in the Arctic, as new research reveals the imminent threat to their habitat continues to be vastly underestimated. The artwork was released alongside a new survey* commissioned for Arctic Home, as over two-thirds (67%) of those polled in the UK said it would take longer than 100
17 Jan 2013
Coca-Cola and WWF have joined forces to launch Arctic Home, a new project focused on raising awareness and funds to help conserve the home of the polar bear and create a positive future for the Arctic. Launching on 17th January, Arctic Home will use WWF’s extensive scientific network and conservation expertise along with Coca-Cola’s marketing experience and resources to bring the plight of the polar bear closer to