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Coca-Cola red: our second secret formula

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There is no Pantone colour for Coca-Cola red, but when you see it, you know it. So how did red become so synonymous with Coca-Cola? “It goes all the way back to the beginnings,” says Coca-Cola Archivist Ted Ryan. Coca-Cola inventor Dr. John Pemberton’s bookkeeper and partner, Frank Robinson, initially suggested the name Coca-Cola and crafted the iconic Spenserian-script logo. Robinson liked the contrast of red

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Collectors Fair 2016: Fans flock to London to share their love of Coca-Cola

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Sleek designer bottles, classic vintage cans, unique artwork and retro merchandise. The Coca-Cola Collectors Fair in London is a cornucopia of Coke memorabilia, bringing together collectors and fans from all over the world to share their love of Coca-Cola. Wandering through the Coca-Cola Collectors Fair in London, you can’t help but stop and admire the incredible diversity of the pieces on display, including: bottles, cans, keyrings, playing cards,

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London: Distilled

GLACÉAU smartwater surprises the capital with innovative geo-targeted outdoor technology. GLACÉAU smartwater has introduced inventive out of home creative that uses beacon technology to share tips from influential Londoners, with members of the public. Launched last week, the outdoor advertising alerts users in the nearby proximity, and will be live until the end of September. From the tastiest brunch in Chelsea to the trendiest pedicure in Hoxton,

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Win a piece of the Coca-Cola Kings Cross sign in Sydney

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Down under, Coca-Cola Australia are auctioning off parts of the iconic Coca-Cola Kings Cross sign in Sydney, with all proceeds going to a local charity. Find out how you can own a piece of history below... Much like our Coca-Cola sign at Piccadilly Circus, the Kings Cross Coca-Cola sign in Sydney has lit up the city's skyline for more than 40 years, but now its time for the sign to help light up the lives of some Sydneysiders in different

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The Piccadilly Sign: How Coca-Cola found a home at one of the most famous advertising spots in the world

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As Coca-Cola turns 130 this year, archivist Justine Fletcher tells the story behind the brand’s iconic sign at Piccadilly Circus, and how it’s been lighting up the streets of London for more than 60 years. Over 60 years ago a famous sign was turned on at Piccadilly Circus. It measured 44 feet square, had nearly a mile of neon and weighed 5,000 pounds. Built by British company, Claude-General Neon Lights, Ltd, and placed in the most iconic area of

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Rio 2016: the who, what and where of the Olympic Games

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With just a few days to go before the start of the Rio 2016 Olympic Games, athletes and fans around the world are preparing for weeks of thrilling action, world records and personal triumphs in scenic Brazil. Here’s a roundup of the people, places and events you need to know to prepare for every leap, lap and lunge when the action kicks off on the 5th August… The Location When Rio de Janeiro was announced as the host city in 2009, Brazil became the

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Popping up in Selfridges: Fyodor Golan’s Coke-inspired collection lands in London for a limited time

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Did you see Fyodor Golan’s collection at London Fashion Week AW2016? Coca-Cola made a striking appearance among the new designs, which featured vintage "bathing beauties" ads and the iconic Coca-Cola bottle. And now many of the pieces are available to buy at Selfridges for a limited time. We caught up with the fashion duo, Fyodor Podgorny and Golan Frydman, to find out a little bit more about the twelve week pop up. Why did you choose

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5 unusual treasures from the Coca-Cola archives

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Editor Matthew Hepburn digs out five of his favourite items from the Coca-Cola archives in Atlanta – home to world’s largest collection of Coke memorabilia and merchandise. Earlier this year I travelled across the pond for our annual #JourneyOn conference, where we spent several days discussing the future of this very website and digital media platform. While there, I also managed to sneak a peek of the Coca-Cola archives, one of the most sought-after

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Inside Coca-Cola's war room: How we're playing ball with real-time marketing for UEFA EURO 2016

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Editor Matthew Hepburn checks out Coca-Cola’s ‘war room’ to find out how the company is bringing its game to this summer’s UEFA EURO 2016™ football tournament with real-time marketing. I have to admit, I’m not the biggest football fan. So when I had the opportunity to check out Coca-Cola’s ‘war room’, a place where various team members gather to follow the game and respond to moments in real-time on social media, I did wonder how much would make

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Going once, going twice: behind the bidding at a Coca-Cola memorabilia auction

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“Sold! To buyer 19…”  Those were the best words I heard earlier this month when I attended an auction of Coca-Cola memorabilia. I traveled to the Morphy Auction house in Pennsylvania, U.S., with Coca-Cola Archivist Ted Ryan for one particular item – a piece of original art featuring Edgar Bergen with Charlie McCarthy (see below). Ted and I walked the floor the morning of the auction, double-checking what we wanted to acquire for

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