The whole world will soon be on the edge of their seats, as Rugby World Cup 2015 comes to screens and stadiums this September. The Tournament, which sees 20 teams competing against each other for the ultimate prize, will be hosted in England and played at 13 match venues around the country.
As official soft drink, water and sport drinks supplier,
And, it’s not just any ball that’s up for grabs. Winners will get their hands on an exclusive, hand-stitched, size four Rugby World Cup 2015
No campaign would be complete without a famous face or two, and
The film kicks off with a hefty surge of adrenaline as it replays live footage from Robinson and Hunt’s groundbreaking careers, before cutting to the rugby stars in a field where they’re seen training a younger generation how to play the game. Meanwhile an energetic, fast-paced track sings “you could be larger than life” to shots of a rugby ball being tossed around Brighton beach and Mile End skatepark in London, showing how the game is an inclusive one and can be played in less traditional settings.
“Anyone can get active and have fun with a rugby ball, without playing full contact or even knowing any rules of the game” said Jason Robinson. “It’s great that
“Since our Rugby World Cup win last year it’s been great to see so many more women taking an interest in rugby, but I’d love to see more get involved with the sport”, reveals Natasha Hunt. “I hope
It will be the first time that
On the other hand,
“We want to use our sponsorship to help take the sport of rugby to an even wider audience, hopefully inspiring people to get involved in the Tournament and have some fun,” explains Paul Dwan, General Manager of
The first game between England and Fiji takes places at Twickenham Stadium on Friday 18th September. Join the conversation on Twitter using the hastags #ChooseHappiness and #RWC2015.
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