The luxurious and innovative brand, which has collaborated with adidas and Misfit, aims to push the boundaries on more sustainable fashion and design. By identifying everyday household items, including plastic bottles and aluminium cans, and recycling them into valuable goods, EKOCYCLE challenges preconceived notions of products made from recycled materials.
Check out the range here: http://www.harrods.com/brand/ekocycle
“Sustainability is at the heart of The Coca‑Cola Company and we are always looking at innovative ideas that link the vision of sustainability with our packaging, and encourage its collection and recycling in order to extend the valuable lifecycle of this resource.” Bea Perez, Vice President and Chief Sustainability Officer, The Coca‑Cola Company
Did you know? The idea for EKOCYCLE was born after will.i.am was inspired to turn waste from a Black Eyed Peas gig into recycled sought-after objects.
Sea Life and
Coca-ColaGreat Britain unveil recycling experience The Loop
Enjoy, recycle, repeat: tackling waste at
Coca-ColaGreat Britain events
- Our ambition for a sustainable future: How we’re going to recover and recycle all of our packaging
- Tickled Pink: How Diet Coke is supporting ASDA’s breast cancer awareness campaign
- Replenishing wetlands, improving the quality of our rivers and creating new homes for wildlife