Abbey Well Spring Water will soon have a new look. But there’s more to this bottle than just a new twist on its design. Here are three ways it’s been manufactured with the environment in mind...
The new twistable bottle design may seem like the stand-out change to your Abbey Well bottle, allowing the user to literally twist the bottle before disposing of it, but
Here are three ways the new Abbey Well twist bottle is built with the environment in mind:
1. It’s 100% recyclable
Coca-Cola European Partners are looking for ways to minimise the environmental impact of their operations. This means not only a new design, but a new 100% recyclable bottle. In fact, the new packaging design uses up to 32% less plastic than in the previous bottle design.
Recycling is always a top priority. Last year 89% of CCEP's packaging, and 99.6% of their manufacturing waste, was recycled. So it’s no surprise that this is an environmental benefit to shout about!
2. It actively encourages recycling
Not only is it entirely recyclable, the new bottle actively encourages fans to recycle it.
Unfortunately, the technology to have bottles jump into the recycling bin themselves doesn’t exist, so the packaging includes the next best thing. A “Recycle Me” callout on the label, which hopefully people will notice and then be encouraged to recycle their bottle in a nearby bin.
Linda Crichton, Head of Resource Management at WRAP said: “This is another great innovation from the
40% of bottled water drinkers think ‘buying bottled water is bad for the environment’. So, by adding some environmentally-friendly encouragement directly to our bottles, we’re hoping to put minds at ease.
3. It saves energy
Because of its innovative, green design, and a £14m investment at the
Born in the UK
This innovation in green manufacturing is direct from here in the UK. Not only is Abbey Well Spring Water bottled at source from a natural spring in Morpeth – where every drop has been filtered through water bearing sandstone for at least 3,000 years – these bottles are manufactured in the same area. The
Grab the new 500ml bottles of still and sparkling Abbey Well Spring Water later this year, and the 250ml and 750ml still ‘Sports Cap’ bottles early 2017.
- Inside the Museum of Brands’ Personalised Packaging exhibit
Mr Hadley is back and wilder than ever in the new
Coca-ColaZero Sugar ad
- Designated Driver: Saying thanks to the heroes of the Christmas party season with a free second soft drink
Dates & Locations: The 2017
Coca-ColaChristmas Truck Tour
- Why a World Without Waste is Possible