The iconic London Eye – one of the world’s tallest observation wheels – is lighting up the city with Coke's trademark shade of red thanks to a new high-profile sponsorship.
Centrally located along the River Thames, the
Coca-Cola Great Britain announced the sponsorship last September, and the rebranded
On February 17, to the surprise and delight of thousands of visitors during the half term holidays, the
Overnight, the pods were decorated in three different themes – a tropical beach, a typical English garden and a cosy living room – providing a welcome escape from winter and spreading happiness to London’s South Bank.
Beach lovers longing for summer had the chance to view some of London’s best known landmarks from a deckchair, complete with a Hawaiian garland and balmy temperatures, making the winter chill outside easy to forget.
Happiness blossomed through an early taste of spring in the English country garden pods, decorated with a blossom tree, butterflies and ladybirds.
And the capsules turned into living rooms offered visitors the ultimate home comforts, as they relaxed on leather armchairs and enjoyed a board game with friends.
“We are always looking for new and different ways to create fun and exciting moments,” says Nicola Ratcliffe, general manager,
- Swansea’s Sunrise Beach Yoga
Behind the scenes of the
Coca-Colasummer campaign with Instagram influencer Paperboyo
Coca-ColaBeach Club kicks off #CokeSummer competition
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Andy Warhol and
Coca-Cola: From Classic to New Coke and Back Again
More On Journey
- The ParkLives summer diary
- Creating the new Fanta bottle: The story of taking ‘impossible’ designs from drawing board to supermarket shelves
- In the kitchen with Candice Brown and Fanta
- ParkLives shines on a sunny Lord Mayor’s Show in Birmingham
WIN a dream holiday: how to enter
Coca-Cola’s summer competition