In 1986, a Coca-Cola bottler in the desert of Chile turned 70,000 empty glass bottles into a Guinness World Record.
After much deliberation, Coca-Cola Embonor decided to celebrate Coca-Cola’s 100th anniversary by constructing the largest Coca-Cola billboard in the world near the city of Arica.
Standing at about 120 by 400 feet on one of the biggest hills in the region, the billboard stretches longer than a football field and is visible from space.
After many hours of strenuous work under the piercing sun, the monument was a single bottle from completion. Miguel Fuentes Zagal, a worker at the bottler, positioned the final bottle amid great fanfare, and the record-setting billboard was completed.
Out of these workers, 16 had contributed to the original project.
Igor Alcayaga Moran, general manager of the Embonor Arica plant, attributed the massive undertaking's success to the strength of his team.
- International Women's Day: How Coca-Cola is Helping to Empower 5 Million Women Worldwide
- Holly Willoughby hosts the perfect girls’ night in with Diet Coke
- Chinese Consumers Do a Double-Take as Warren Buffett Graces Cherry Coke Cans
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler
- Global Developers Turn to Social Art to Help Give Communities Access to Safe Water