Six new designers are joining the exclusive EKOCYCLE™ Shop-in-Shop collection at Harrods in London.
Products from Ada + Nik, Davide Groppi, Goorin Bros, Henrietta Ludgate, KEDS and The People’s Movement (MOVMT) -which range from men’s hats and jackets to women’s dresses and shoes to design decor and lighting -- will be available at Harrods this month. A seventh designer, ECOALF, will expand its existing EKOCYCLE product offering.
Embedded in the ethos that “Waste is only waste if we waste it’, EKOCYCLE was conceived after will.i.am was inspired to turn waste left behind at a Black Eye Peas concert into recycled sought-after objects and joined forces with The Coca-Cola Company.
Since launching in the UK in March of this year, EKOCYCLE has collaborated with global brands from Globe-Trotter to adidas to Tern to MCM and 3D Systems to develop an innovative range of clothes, accessories, design and lifestyle products made in part from recycled materials such as PET plastic bottles and aluminum cans. The result is an inspiring aspirational collection that challenges preconceived notions of products made from recycled materials.
“I’m pleased to announce that the EKOCYCLE initiative is expanding, with six fantastic new designers joining the collection," said Bea Perez, chief sustainability officer at The Coca-Cola Company. "Together with will.i.am and Harrods, our aim is to continue to promote recycling in an innovative way, to captivate today’s youth and motivate change.”
The initiative recently was named Innovator of the Year at the WGSN awards for its ambition to educate and empower consumers to proactively seek out more sustainable lifestyle choices.
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