It’s early on a Monday morning, and the weather is far from beautiful.
But amid the torrential rain and gales of wind, Coca-Cola’s London office is gearing up for a very special event. On a red podium, in front of a row of rugby balls, each representing a different country, stands this year’s most sought after sporting prize, the Webb Ellis Cup.
Coca-Cola is an official sponsor of Rugby World Cup 2015, and to mark less than a month to go until the Tournament kicks off, employees and associates at Wimpole Street are being treated to a celebratory breakfast with their friends and family.
The first thing on the morning agenda includes having your photo taken with the Webb Ellis Cup, and, in true British fashion, people start to form an orderly queue that stretches around the corner of the room. The photographer takes his professional snaps, while the impatient pull out their smartphones and go straight to Facebook, Twitter and Instagram.
The room goes silent as the former Scottish international rugby union player joins the crowd, and prepares to talk about the upcoming Tournament. He also takes a few questions from the audience. Most ask about his rugby career and his thoughts on who’ll win Rugby World Cup 2015, but the odd question about his dancing skills slips through the net, causing him to smile. He answers it enthusiastically, as if expecting it, and the crowd laughs along.
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