With just a few days to go before the start of the Rio 2016 Olympic Games, athletes and fans around the world are preparing for weeks of thrilling action, world records and personal triumphs in scenic Brazil.
Here’s a roundup of the people, places and events you need to know to prepare for every leap, lap and lunge when the action kicks off on the 5th August…
When Rio de Janeiro was announced as the host city in 2009, Brazil became the first South American country to be awarded the Summer Games, which ironically, will be held during the nation's winter season. The Games will take place at six locations throughout the country, with Manaus, Sao Paolo, Belo Horizonte, Salvador and Brasilia joining Rio as home to the 28 events. Rio will also play host to the 2016 Paralympic Games, which will be held 7-18 September.
According to the Rio Olympic Committee, the athletes’ village will be the largest ever, with 80,000 chairs, 70,000 tables and 60,000 clothes hangers among the fixtures needed to house all the participants, the number of which will exceed 10,000.
More than 180 national Olympic committees from around the world have qualified at least one athlete. Brazil, as the host country, is expected to have the most athletes in action, while smaller nations like Kiribati and Andorra will have one-person delegations. South Sudan and Kosovo are expected to make their Olympic debuts in Rio, bringing the number of nations who have participated in at least one Olympics to 206.
Rio will stage a record 28 events, from archery to wrestling. Of course, football will be one of the most popular sports in the home country, while global favourites like track and field, gymnastics and swimming will have plenty of incredible action.
This Olympics also features two new sports: rugby sevens, which is a shorter version of the traditional rugby contest played with seven players instead of 15; and golf, which makes its return to the Olympics for the first time since 1904 with a 72-hole tournament featuring some of the world’s top men’s and women’s players.
The Faces to Watch
Coke’s global marketing for the Rio 2016 Olympic Games will celebrate the “gold” moments fans around the world – not just medal-winning athletes – share each day.
The #ThatsGold campaign includes two TV commercials featuring archival footage from past Olympic Games interspersed with images of some the world’s top athletes – including rising British athlete Jodie Williams – enjoying gold moments both on and off the podium with a Coca-Cola. See if you can spot Jodie in the Coca-Cola #ThatsGold TV ad below.
The Games in Real-Time
Coca-Cola Olympic Station in Rio’s Praca Maua neighbourhood will serve as an official hangout for people to experience the Games, with live music, athlete appearances, high-tech activations and, of course, ice-cold Coca-Cola. The renovated train depot also will house the Coca-Cola Rio 2016 newsroom, where a hand-picked group of global bloggers and social media influencers will partner with Coke’s real-time marketing team to create and distribute Games-time content that defines what #ThatsGold means to them. The influencers – including British YouTuber Jake Boys – will encourage their followers to celebrate their own “gold” moments on social media.
Did you know Coca-Cola is the longest continuous sponsor of the Olympic Games? Take a look at the history of our partnership, since 1928.