It looks at a fundamental insight in women’s lives today: that being afraid to act on your impulses can sometimes lead to self-restraint and regret. It moves away from the familiar Diet Coke Break and much-loved ‘Hunk’, and encourages women to be more spontaneous, seek untold adventures and create positive experiences.
Next time you do something impulsive, make sure you #RegretNothing
- Creating the new Fanta bottle: The story of taking ‘impossible’ designs from drawing board to supermarket shelves
- Coke’s Way Forward: New Business Strategy to Focus on Choice, Convenience and the Consumer
Behind the scenes of the
Coca-Colasummer campaign with Instagram influencer Paperboyo
- Five BFFs and a 5-star London hotel: The Ultimate Penthouse Stay-cation with Diet Coke
- On Your Marks, Get Set, #SMARTROW: ‘Made in Chelsea’ Stars Louise Thompson and Ryan Libbey Take On Rowing Challenge