For the first time, Coca-Cola’s global 5by20 programme, which aims to empower 5 million women entrepreneurs by 2020, launches in Dundee, Scotland. Find out how women in the region are learning valuable catering and business skills from weekly classes at a custom-built Coke Café.
A state-of-the-art kitchen, brand new classroom facilities and a room full of bright, young hopefuls. That’s what you can expect to find at the Coke Café in Dundee, where we’re working with local charity Showcase the Street to help women in the area setup their own catering business.
It’s a chance for aspiring female food and drink entrepreneurs to learn the necessary skills to succeed in business. They’ll take part in a six-week intensive course covering a number of classes to help boost their confidence and business acumen.
The Coke Café is part of our wider 5by20 initiative which aims to enable the economic empowerment of 5 million women entrepreneurs across our value chain by 2020. Specifically, that means the small businesses the company works with in over 200 countries around the world, from fruit farmers to artisans, helping them overcome the barriers they face to business success.
“We’re delighted to bring the 5by20 programme to Dundee and help more women realise their dream of setting up their own business,” said Charlotte Oades, Global Director of Women’s Economic Empowerment at The Coca-Cola Company.
“We hope the course will give women the practical skills, as well as the confidence to go on and make their dreams a reality. The 5by20 programme touches women across the world; from Brazil to Indonesia, and it’s great to see it come to Scotland.”
Meanwhile, it’s not just the women who are benefiting from the project.
“The legacy from the investment in Dundee will be long-term as the coffee shop will eventually allow the project to become self-sustaining,” said Showcase the Street charity leader, Fergus Storrier. “And, in turn, will continue to support local women to achieve positive results in the future.”
The next course takes place later this month, with further course dates to be announced. To be eligible to apply to take part in the programme women must be currently living in Dundee. Find out more and register at facebook.com/5by20Dundee or email firstname.lastname@example.org
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