Three-time Formula One World Champion Lewis Hamilton gave employees at Coca-Cola European Partners a surprise when he popped in to tour the factory floor…

Recent innovation

Lewis Hamilton works in a world where every millisecond counts and only the very best make the grade. This is why he was the ideal choice to partner with Monster Energy to create: ‘LH44’ – the Formula One star’s own signature drink. This recent innovation from the brand was named after Lewis’s race number, and the three times World Champion has been involved from inception, right through to its design process. 

“Our teams were thrilled to meet such a well-known star and it created a real buzz on site for the rest of the day.” - Steve Thorpe, Operations Director at Coca-Cola European Partners, Milton Keynes

Meet and greet

As part of his visit, Lewis was given a tour of the factory where he got to see the Monster LH44 drinks on the production line, as well as learn about the manufacturing processes behind Monster Energy products. He also got to meet some of the team who craft his signature drink, before holding a meet and greet session with employees.

Ride Along

Lewis even offered staff a once in a lifetime chance to experience breakneck racing thrills in a ‘Ride Along’ competition, to enjoy a lap of the famous Brooklands race circuit. To the envy of his colleagues, Paul Fitton scooped the prize and is hugely excited for the day out.

Finishing off his visit and impressed with his signature drink, Lewis posed for a picture with staff. Say cheese!

Steve Thorpe, Operations Director at Coca-Cola European Partners Milton Keynes, says it made the staff’s week (if not year!) “It was fantastic to welcome such an iconic sporting hero like Lewis Hamilton to the factory and show him first-hand some of the processes behind his signature Monster Energy drink,” says Steve. “I was extremely proud to showcase some of the innovative and high-quality manufacturing taking place right here in Milton Keynes and it was a great way for the business to bring brand activations like this to life for our colleagues. Our teams were thrilled to meet such a well-known star and it created a real buzz on site for the rest of the day!”

Find out more about Coca-Cola European Partners and Coca-Cola Great Britain.