During the summer, would-be sweltering university campuses and festivals across Southeast America had the chance to cool down with ice-cold Coca-Cola. And by ice cold, we mean literally ice cold, served up in contour Coca-Cola bottles made of actual ice!
In 2013, Coca-Cola Colombia first made a frozen splash with the innovative bottles, but this summer the concept made its way into the hands of American festivalgoers and students during the first-ever experiential Ice Bottle tour led by the Coca-Cola Bottling Co. Consolidated (CCBCC).
Made up of 15 stops, the tour lasted nine weeks, during which CCBCC distributed approximately 11,250 Ice Bottles. Fans had the chance to “Taste the Feeling of cold”, take photos and share their #IceBottle stories across social media.
Fans fell hard for the bottles, lining up for the chance to get their hands on one and spreading the word on social media.
“The Ice Bottles are a unique, once-in-a-lifetime – or once in a summer – experience and the epitome of experiential marketing that incorporates touch, feel, see and, most importantly, taste," said Carmen Cousin, CCBCC’s experiential brand manager.
Take a look at the history of the Coca-Cola contour bottle.
- Behind the scenes of the Coca-Cola summer campaign with Instagram influencer Paperboyo
- Coca-Cola bringing Google-powered digital signage system to retail, restaurants, cinemas and more
- Coca-Cola Testing Augmented Reality for Bottling Equipment Maintenance and More
- Creating the new Fanta bottle: The story of taking ‘impossible’ designs from drawing board to supermarket shelves
- High-class glass: The story behind the Waterford Crystal Coca-Cola bottle