The Coca-Cola Company is the longest continuous sponsor of the Olympic Games.
Our relationship started way back in 1928 and we are proud to have extended our role as Worldwide Partner through to 2020.
Here we take a look back at our history…
A freight ship arrives in the Dutch capital carrying the US Olympic Team and 1,000 cases of Coca Cola. Bottles are sold at kiosks around the Olympic Stadium and rowing course.
London 1948: post-war revival
The Olympic Games don’t return until 1948 because of World War II. The lingering effects of the war make local bottling and transport difficult so we ship in drinks equipment from Glasgow and Belfast to quench the thirst of athletes and spectators.
Before the event, we run newspaper ads giving people the chance to win a trip to the first Olympic Games in the Southern Hemisphere. Then, we keep spectators cool in the Australian heat by distributing more than 100,000 visors and selling ice-cold Cokes through more than 400 vendors.
Tokyo 1964: not lost in translation
This time, to keep visitors on track in this crazy and brilliant city, we produce street signs, maps, sightseeing information and an indispensable Japanese-English phrase book. These turn out to be so popular that the idea is replicated at other Games.
Los Angeles 1984: spreading the Games spirit
We create a series of programmes to get underprivileged young people from all over the USA into the spirit of the Games. These include a national youth soccer competition, an educational programme and ‘Olympic Youth Jamborees’.
Calgary 1988: world chorus
For the first time we’re involved in the Olympic Torch Relay. Our International Olympic Torchbearers Programme gives 150 people the chance to get involved in this exciting event.
We’re on home turf so we go to town on the fan experience. Our 12-acre Coca Cola Olympic City theme park features nearly 20 attractions and special events, including an amphitheatre for live entertainment.
We introduce the biggest commemorative packaging series ever.
Our Future Flames campaign shines a light on the best of British youth. We scoured the country to find 1,300 exceptional young people to run with the Flame as part of the London 2012 Olympic Torch Relay. We also made London 2012 the greenest, most sustainable Games ever.
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