The Coca-Cola system is on a mission to get 100% of our bottles and cans recycled so they don’t end up as waste on our streets and beaches. That’s why Coca-Cola Great Britain are partnering up with Keep Britain Tidy to support the Great British Spring Clean 2018.

As part of the Coca-Cola system, we’re committed to protecting the environment and helping to prevent litter and waste from spoiling our country’s streets and shores. We’ve already made significant steps to reduce waste and increase sustainability, including plans to double the amount of recycled plastic in our bottles to 50% by 2020 as well as launching our biggest ever campaign to promote recycling to consumers.

All Coca-Cola bottles and cans are 100% recyclable

All bottles and packaging from the Coca-Cola system are 100% recyclable. But we need to get those bottles off our streets and dumps and into recycling plants where they can be recycled. That’s why we’re teaming up again with environmental charity Keep Britain Tidy to support their 2018 Great British Spring Clean.  

“Our partnership with Keep Britain Tidy is one of the many actions we are taking to reduce littering and highlight the importance of recycling in the UK.”

– Jon Woods, General Manager at Coca-Cola Great Britain

So, what’s the goal?

We want to help inspire over half a million voluntary litter pickers or “Litter Heroes” to band together to comb the beaches and patrol the streets, clearing them of litter.

Working together, we hope to inspire volunteers to clean up not only our villages, towns and cities but also our rivers and beaches, creating a chain of litter picking activity, all under the banner #Street2Sea.

Centre for Social Innovation 

Alongside this work, we’re supporting the charity’s award-winning Centre for Social Innovation to research beach litter and littering behaviour at locations around the country.

The research will help develop new solutions to the problem, which can be scaled up around the country, with a view to changing the behaviour of the small minority who enjoy visiting the beach but think nothing of leaving their rubbish behind.

“Littering blights every corner of our country and it’s the help of partners that’s vital in helping combat this” - Allison Ogden-Newton, Keep Britain Tidy Chief Executive

#litterheroes unite

Keep Britain Tidy is hoping to build on the success of the 2017 Great British Spring Clean, which saw more than 300,000 people take to the streets, parks and beaches to clean them up.

Keep Britain Tidy Chief Executive Allison Ogden-Newton says: “We are thrilled that Coca-Cola Great Britain is giving the Great British Spring Clean a helping hand so that we can realise our ambition to mobilise up to half a million people next year.

“Littering blights every corner of our country and the help of partners is vital if we are to support all the #LitterHeroes out there who are willing to get out there and clean up after those who still think it is OK to drop their rubbish on the ground.”

#Street2Sea

Keep Britain Tidy estimates that over 80% of marine rubbish originates from the land. So with that in mind, it’s essential that beaches and shorelines remain litter-free.

Jon Woods, General Manager at Coca-Cola Great Britain, says: “Our partnership with Keep Britain Tidy is one of the many actions we are taking to reduce littering and highlight the importance of recycling in the UK. We look forward to raising awareness of an important environmental issue and helping to clean up British beaches.”

Find out more about other Coca-Cola system sustainability projects.