Four of the world’s 10 fastest-growing economies belonged to African nations in 2013, and this growth rate looks set to accelerate between now and 2030. It comes as no surprise, then, that Africa has been a vital part of our business for more than 85 years. We’re committed to building our business there and supporting communities, which is why over the next six years we’ll be increasing our investment in Africa to £11 billion ($17 billion).
From getting more people the life-saving medicines they need to providing access to safe drinking water, investing in sustainable agriculture and empowering women, we’re constantly looking for ways to make a positive difference for the people who own and operate the 900,000 shops, restaurants and other outlets that sell Coca-Cola and 68 of our other brands on the continent.
One third of Africa’s population doesn’t have access to safe drinking water, and millions die from contaminated water each year – more than from all forms of violence combined, including wars. That’s why we launched our Replenish Africa Initiative (RAIN) with The Coca-Cola Africa Foundation in 2009, with the aim of providing access to safe water for two million people across the continent by 2015.
The project is backed by a six-year, £19 million ($30 million) commitment by The Coca-Cola Company and supported by more than 140 partners who bring development expertise and additional resources to the table.
So far, RAIN has hit the following milestones:
• One million people have had access to safe, sustainable water
• 240,000 people have had access to sanitation
• 37 African countries are benefitting from our programmes.
We’ll be expanding RAIN until 2020, to support access to safe water and sanitation programmes across Africa. This will:
• Improve sustainable safe water access for six million Africans
• Economically empower up to 250,000 women and girls
• Promote health and hygiene in thousands of communities, schools and health centres
• Return up to 18.5 billion litres of water to nature and communities.
We’ve also signed a Letter of Intent to launch Source Africa, an initiative that looks for more sustainable ways of getting the ingredients we need for our drinks. We’re doing it in partnership with the New Alliance for Food Security and Nutrition, and Grow Africa.
Source Africa will at first focus on sustainable fruit and tea production in Kenya, Nigeria and Malawi, with a view to expand to Ethiopia, Senegal, Tanzania and Mozambique.
And it doesn’t stop there. The additional investment will also:
• Fund new manufacturing lines
• Fund new cooling and distribution equipment
• Create new jobs across Coca-Cola’s African supply chain
• Support initiatives that empower women entrepreneurs
• Promote well-being in communities