On Aug. 3, 1990 -- 25 years ago -- the original World of
In a press release, then-Chairman and CEO Roberto Goizueta called the $15 million, 45,000-sq.-ft. pavilion "a tribute to the unique relationship that exists between consumers and
The World of
Mooney hired a design firm in 1977, his first year on the job, and sketched out some initial ideas and a budget for the World of
"I tell people that we had the concept for the World of Coke after about six months, but that it took 13 years to make it a reality," he said. "We didn’t have the right combination of circumstances to make it happen until the city of Atlanta decided to reinvigorate the downtown area. We saw an opportunity to contribute to these efforts by making our museum the cornerstone of the Underground Atlanta development."
The $15 million, 45,000-sq.-ft. pavilion took guests through the then-104-year history of the world's most popular consumer product, and provided a glimpse of its future, with state-of-the-art displays and interactive exhibits. World of
"We really wanted it to be a place to tell stories," Mooney explained. "We decided to do a chronological treatment of the brand. We had an operational soda fountain that could serve
The architectural focal point of the World of
The World of
The “Home of Happiness” is celebrating the milestone and its role in downtown Atlanta’s revitalization with new exhibits and more. Learn more at www.WorldofCoca-Cola.com.
Click here for an interactive timeline of the 25-year history of the World of
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