History of Coca-Cola 1960-1981: going global


After 70 years of success with one brand, The Coca‑Cola Company decided to expand its range of flavours. Fanta, originally developed in the 1940s, was introduced in the 1950s, before Sprite followed in 1961, TAB in 1963 and Fresca in 1966.

The company’s presence worldwide was growing rapidly and year after year Coca‑Cola found a home in more and more places: Cambodia, Montserrat, Paraguay, Macau and Turkey among others.

Advertising for Coca‑Cola, always an important and exciting part of its business, really came into its own in the 1970s, reflecting a brand associated with fun, friends and good times.

The international appeal of Coke was embodied by a famous 1971 commercial where a group of young people from all over the world gathered on a hilltop in Italy to sing ‘I’d Like to Buy the World a Coke’.

Diet Coke is up next! Read the next chapter of the Coca-Cola story:

History of Coca‑Cola: 1886-1892
History of Coca‑Cola: 1893-1904
History of Coca‑Cola: 1905-1918
History of Coca‑Cola: 1919-1940
History of Coca‑Cola: 1941-1959
History of Coca‑Cola: 1960-1981
History of Coca‑Cola: 1982-1989
History of Coca‑Cola: 1990-1999
History of Coca‑Cola: 2000-Now