Daniel Morris’ love affair with Coca-Cola collectibles started with a Coke border on the walls of his childhood bedroom. Several thousand bottles later, his collection’s taken him all over the world, and even played a starring role in his wedding day.

We chatted to Daniel about his collection of glass Coca-Cola bottles, his unofficial second job as part of a worldwide network of Coke fans, and why he’s so proud to be part of the first official Coca-Cola Collectors Fair in Great Britain.

How I started collecting…

Fifteen years ago, I had my bedroom decorated. At the last minute, we decided to put a Coke logo border around the room, just to break up the blue paint. So then I started to buy more bits of memorabilia to add to the theme, like a clock and a bin. And then there was a polar bear. And a pen… it turns out there’s a Coca-Cola everything – you name it, there’s a Coca-Cola whatever you want.

After about six months I couldn’t store everything and I couldn’t afford to collect it all. Then I discovered glass shrink-wrapped bottles and I fell in love with them. I’ve been collecting them ever since, and now I’ve got 8,000 or 9,000 now!

“People at work are always Why have you got Coke bottles on your desk?’ My boss finds it fascinating.”

My favourite piece…

I’ve got a couple of faves. One is a Disney bottle from America with a design going round it that shows the evolution of Mickey Mouse from when he was Steamboat Willy. The other bottle is a Disney one too – I’m a bit of a Disney fan. There was a Disney bottle on general release with the slogan ’75 years of insp-ear-ation’.The one I’ve got is slightly different. It says ‘75 years of fun’, and no-one I’ve showed it to has ever seen another one like it.

If I could own any Coca-Cola artefact…

It would be more bottles! I’m always looking to fill the gaps with other bottles from around the world that other people haven’t got. My ultimate goal is to own every single shrink-wrapped bottle Coca-Cola has ever made, but nobody knows how many there are. If I see one I haven’t got, I buy it. I’d love the bottle that’s being raffled off today, the 130th anniversary staff-only bottle.


Would I sell any of my collection?

No – if I only have one of something, it stays. I’m selling my extras today. I buy, sell and trade extras as a sort of second job. I’m always on the go. I couldn’t fund my collection otherwise, although I do work as a marketing and ecommerce manager for a luxury luggage company. People at work know about my collection and it’s a bit of a talking point. “Why have you got Coke bottles on your desk?” My boss finds it fascinating.

What I like about the Coca Cola brand…

I think it’s a very cool and innovative brand. When I look at some of the packaging, especially the box sets, it’s fantastic. Drawers pop out, things glow in the dark, and the detail that goes into them is great. It’s the creativity I love.


I’m really happy to be at the Collector’s Fair…

Because it’s the first official one in the UK. I co-organised the last two unofficial collector meet-ups here in London, so it feels like a massive achievement to get the brand’s seal of approval. It took 4 years to make it official and to be part of that is fantastic. I live in North London so I’m probably the most local collector here. People have come today from Uruguay apparently.


The best thing about today…

Is putting faces to names. These are people I’ve been trading with and talking to for years, and it’s an opportunity to actually meet others from the community. I remember being much younger and going to a fair in Belgium with my parents. For years people thought they’d been talking to my mum, not young boy from the UK! It really is a community, through good and bad. When things happen around the world, like London 2012, we send messages. I’ve travelled and met people in France and Israel. Nobody in the States yet, but maybe one day.

Today I saw something – and I bought it...

A bottle from Belgium. It’s a staff-only bottle with the Belgian flag. I knew of it but hadn’t seen it.

My wedding day had a Coke theme…

When I got married two years ago, Coca-Cola made personalised bottles for all our guests as place settings. It took a bit of organising, but I always knew there would have to be a Coke element to our wedding. All our friends still have the bottles on their shelves. 

Video: Check out the 2016 Coca-Cola Collectors Fair in London.