Halloween is a time that brings families together, so of course you will find
We have also incorporated Halloween images into our advertising for almost 90 years. Our first Halloween ad featured a family carving a pumpkin in 1926, and in the decades that have followed, we have updated the look and feel of our seasonal advertising content.
Some of the more interesting examples include carton toppers featuring takes on jack-o-lanterns. One of my favorite items is a light-up sign with a photograph of a witch in costume. I am not sure what technology was used, but the witch’s eyes seam to follow you as you move.
One of the more unusual campaign features both a pilgrim doll and a witch doll. These were part of the 1976 “Coke Adds Life” campaign. They were not branded, but came with pins featuring the advertising slogan.
Each year, we decorate our office space with the sign and the doll. It brings a bit of festivity to the Coke archives!
Take a look at these vintage
- Introducing the World’s first ‘Coke and Insects’ Gourmet Menu
- 10 Years of Switching Off: How Earth Hour Spread Across the Planet
Coca-Colabottle labels double as music festival wristbands in Romania
- Incoming Coke CEO on Q1 earnings and how the company is accelerating growth
Muhtar Kent reflects on his
Coca-Colajourney and legacy as company’s 15th chief executive