Once upon a time, back in 1886, John Pemberton invented
And the rest was history. That was that.
Or, at least, it was until the birth of Diet Coke – the no-calorie alternative to
Diet Coke was the first product since the very beginning to include the
Diet Coke: the timeline
1983: Diet Coke is launched in Europe
1986: Diet Coke becomes the world’s top low-calorie drink
1990: Advertising Age editors select Diet Coke as the Brand of the Decade
1994: The world gets a glimpse of Lucky Vanous, the original Diet Coke break hunk
1996: Diet Coke announces its partnership with the Grammy Awards
2013: Diet Coke celebrates its 30th birthday. Marc Jacobs is unveiled as the brand’s new creative director. Diet Coke gets its fourth hunk.
2015: Diet Coke inspires fans everywhere to #RegretNothing
Watch our interview with two of the film's biggest stars, Jennifer Saunders (Eddy) and Joanna Lumley (Patsy) about adapting the much-loved TV series for the big screen.
- Coca-Cola Great Britain and Amazon: our partnership one year on
- Tickled Pink: How Diet Coke is supporting ASDA’s breast cancer awareness campaign
- Fanta’s Feast of Fears: Would you dare to take a bite?
- Behind the scenes: The Fanta Rush Show at Thorpe Park
Ready, set, go: Lewis Hamilton takes a lap of a
Coca-ColaEuropean Partners factory