Fans of Hi-C Ecto Cooler, no, you’re not seeing a ghost. The ghoulishly green citrus juice drink is officially coming back after a 15-year hiatus, but only to fans in the U.S.
Hi-C Ecto Cooler – which debuted in the USA in 1987 through a promotional tie-in with the blockbuster franchise Ghostbusters – will reappear on May 30 ahead of the movie’s buzzworthy reboot, which hits cinema screens on 15th July.
A pop culture phenomenon
Though originally planned as a short-lived promotional beverage, Hi-C Ecto Cooler’s immense popularity kept it around for more than a decade. Ever since Hi-C Ecto Cooler was discontinued in 2001, websites dedicated to ‘80s and ‘90s nostalgia have consistently name-checked the brand, and a growing legion of social media fan groups have clamored for a comeback. Those communities, fueled by lobbying support from Sony Pictures, convinced The Coca-Cola Company to give the brand a curtain call.
“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, vice president, Minute Maid/Hi-C Brands, Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcomingGhostbusters film made this the exact right time.”
Thirty years after Ghostbusters took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy. The cast of the Ghostbusters remake features Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones and Chris Hemsworth.
Thermal ink turns the can slime green!
Hi-C Ecto Cooler cans feature thermal ink printing technology that turns an eerie shade of slime green when chilled.
“We’re really excited about these cans,” said Shannon Richmond, brand director, Minute Maid, Coca-Cola North America. “When we decided to re-launch Hi-C Ecto Cooler, we wanted to do more than bring back the nostalgic juice boxes everyone knows… we wanted to offer something new and fun to reward fans who passionately lobbied us to bring back their beloved brand.”
Find out more about Hi-C Ecto Cooler by following the slime... http://www.ecto.cool
- 'It's Beautiful': Coke Airs Inspiring Ad During Big Game
- Coke’s Way Forward: New Business Strategy to Focus on Choice, Convenience and the Consumer
- On Your Marks, Get Set, #SMARTROW: ‘Made in Chelsea’ Stars Louise Thompson and Ryan Libbey Take On Rowing Challenge
- A Refreshing Twist: Fanta Gets a New Look
- Muhtar Kent: Why I am a feminist