Coca-Cola Life is the company's first lower-calorie cola, sweetened from a blend of sugar and stevia plant extract. Today, it was announced that the drink would undergo its first recipe change since its intial launch, with more sugar set to be removed.
Coca-Cola Life is the newest member of the family, and enjoyed a stylish launch back in September 2014, when actress and supermodel Rosie Huntington-Whiteley unveiled the striking green bottles and cans at a pop-up boutique in London. It's one of Coca-Cola's most talked about new products, and was born out of the company's thirst for innovation as it aims to offer its consumers a greater variety of drinks.
It currently contains a third less sugar and calories than regular colas1, and is one of the four variants under Coca-Cola's "one brand" strategy. In a bid to reduce even more sugar from the drink, while ensuring a great Coke taste, Coca-Cola has introduced a new recipe that will include a greater level of stevia plant extract, and will see Coca-Cola Life contain 45% less sugar and fewer calories than regular colas2.
A 330ml can of Coca-Cola Life will now contain 76 calories and 19 grams of sugar.
The new recipe will replace the current version from April, and, based on 2015 sales data, will potentially remove more than 800 million calories from the nation’s diet. The announcement follows the launch of Coca-Cola's new global marketing campaign, Taste the Feeling, which will unite all four variants and raise awareness of the choice available within the Coca-Cola range.
“I’m delighted that through extensive research and development we’ve been able to reduce the sugar and calorie content even further without compromising the great taste of Coca-Cola Life," said Jon Woods, General Manager for Coca-Cola Great Britain. "We’ve had a really positive reaction from consumers since we launched and it has been encouraging to see how many households have gone on to buy it again after they have tasted it. We think it will continue to appeal to consumers who are looking to reduce their sugar and calorie intake but do not want to switch to a sugar-free cola."
“Coca-Cola Life has an important role to play as part of our overall strategy to offer choice and raise awareness of our lower and no sugar options. In addition to regular Coca-Cola Classic and Coca-Cola Life, we also offer two variants with no sugar – Diet Coke and Coca-Cola Zero Sugar."
“Investing in reformulation is just one of the actions we are taking to help people reduce their sugar and calorie intake alongside offering smaller pack sizes, putting colour-coded nutrition labels on the front of all our bottles and cans and increasing the marketing investment in our no sugar colas.”
Find out more about Coca-Cola Life's nutritional information, and read frequently asked questions such as:
1 Reduction by one third of the calories than full sugar colas in GB, due to 37% sugar reduction, thanks to the presence of stevia extract.
2. Coca-Cola Life new formulation launching April 2016 – 45 per cent less sugar and calories than full sugar colas in GB.