This summer Coca-Cola Great Britain will launch Coca-Cola Zero Sugar, a new and improved sugar-free Coca-Cola which will replace Coca-Cola Zero. The drink will taste and look even more like the original Coca-Cola, but without sugar.
Coca-Cola Zero Sugar is the next step in the company’s strategy to help people reduce their sugar intake, and will be available from the end of June. It’s the result of years of innovation and recipe development and will replace Coca-Cola Zero, which was launched in 2006.
As well as the improved taste, Coca-Cola Zero Sugar has a new name and new look, to make it even clearer that the drink is sugar-free. This move comes in response to research from last year, which showed that five in ten people didn’t know that Coca-Cola Zero contained no sugar.
The new packaging design will be in line with the company’s ‘One Brand’ marketing strategy, and feature the Coca-Cola red disc to encourage people who love the taste of the 130-year-old original to give the zero sugar version a try. The launch will be supported by a £10 million marketing campaign designed to get people to choose no sugar, which is our biggest investment in a new product launch for a decade.
Jon Woods, General Manager for Coca-Cola Great Britain, explains how the move is a shift from simply offering people a choice of drinks to actively pointing people to a no sugar Coca-Cola.
“For years we have offered people a choice – every brand we sell has a great tasting no sugar version. Since 2012 our commercial strategy has focused on accelerating the growth of our no sugar options.
“We know that millions of people love the taste of Coca-Cola and have been working to refine the recipe of Coca-Cola Zero to match the taste of the original, but without sugar. It’s the biggest investment we’ve made in a new product launch for a decade and will give people the great taste of Coca-Cola Classic but without the sugar,” he added.
Today’s announcement is the latest in a series of actions from Coca-Cola Great Britain and is part of a £30 million investment in developing and improving the drinks offered to promote moderation and choice, and help people reduce their sugar and calorie intake. These actions include changing recipes, introducing smaller portion sizes and investing more money in marketing our no sugar drink options.
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