To celebrate Halloween this year, Coca-Cola Great Britain used the latest virtual reality technology to create a bone-chilling, all immersive experience called ‘Fanta: The 13th Floor’.

#Fanta13thFloor

Fanta took the virtual reality (VR) experience to terrifying new heights as volunteers stepped into an eerie elevator to face 360-degree views of spooks, zombies and creepy crawlies.

Here’s how they reacted when they braved the VR headsets to visit the horrors waiting on each floor…

Experience Fanta’s new VR experience for yourself