There's a new
Designed with curious taste buds in mind,
“Ginger can have warm aromatic notes” said Noemie Livain, brand manager at
From concept to completion, the new flavour was developed in under six months, including lead-time for product research, testing and creation.
Coca-Cola Ginger joins the
It’s now time for a new innovation, according to Marina Rocha, group marketing manager at
“With summer just around the corner, it’s the perfect time to introduce a refreshing and sophisticated new flavour to Coke fans in Australia,” Marina said.
Coca-Cola Ginger is only being released in a limited edition run so Aussies will need to get in quick to grab a bottle before they are gone. The packaging for
The Aussie preference for Asian fusion cuisine is a perfect complement to the new flavour, according to Noemie.
“Ginger works with a variety of flavours and is a lovely balance to Asian inspired food, light salads and seafood,” she said.
This cultural mix made Australia the perfect choice to first launch
Ginger is a popular flavour across Asia and the Pacific, New Zealand has also launched the range. As for serving suggestions, it’s all about savouring the taste experience, according to Noemie.
“Fill your glass with ice, pour yourself a drink, add a slice of lemon and relax,” she said. “It’s all about those simple summer moments.”
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