Over the years a succession of incredible fashion designers have contributed their talents to creating limited edition glass bottles and cans for us.
Each collaborator has injected their own personality, helping us celebrate our contour bottle – a design icon in itself – in ever more flamboyant and stylish ways.
Back in the early noughties, British designer Matthew Williamson put his style to our bottles, creating a striking hot pink and yellow design in 2003, plus a collection of three designs in 2004.
In the same year, Selfridges turned 100, and we were there to celebrate with this bottle in the store's signature shade of yellow.
Jean-Paul Gaultier became our creative director for 2012, and the couturier gave Diet Coke a haute makeover, with his three designs: Night (like a rock chick after dark), Day (Breton stripes) and Tattoo (a celebration of body art).
For 2013, Marc Jacobs stepped up as creative director. To celebrate Diet Coke’s 30th birthday, he designed a trio which celebrated the fashion of the eighties (bowties and Broadway), nineties (bright colours, trilbies, spiky stilettos) and noughties (geometric patterns and red polka dots).
Sophia Webster x
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