For the 9th year in a row, we’re bringing back our Designated Driver scheme – run in partnership with the Department for Transport’s THINK! Drink Drive campaign – which rewards people who volunteer to do the driving over the festive period, while abstaining from alcohol. 

Our Designated Driver scheme is how we say thanks to all of you who help your friends and family get home safely during Christmas and New Year's – with a special ‘buy one, get one free’ offer on soft drinks at pubs, bars and restaurants all across the country, including many rural locations.

Designated drivers – the unsung heroes of the party season – can claim the offer on Coca-Cola Classic, Coca-Cola Zero Sugar, Coca-Cola Life, Appletiser and Schweppes drinks. All they have to do is show their keys at the bar! Look out for our map soon, which will show you your nearest participating venues. 

“Drivers know that drink driving is wrong. It can destroy families and ruin lives. Yet some people at Christmas will still take the risk and get behind the wheel when they shouldn’t," says Parliamentary Under Secretary of State for Transport, Andrew Jones MP.

“Over the past thirty years drink drive deaths have fallen significantly but every death or serious injury is one too many. The best way for drivers to keep themselves and other road users safe is simple: don’t drink and drive.”

Find your nearest participating pubs now!