It is said that children smile up to 40 times more than adults every day. It’s the first thing we ever learn to do – before we learn to crawl, walk or talk. As we become adults, do we forget the first thing we learn? We challenge you to watch this film from our Choose Happiness campaign without smiling!

If you liked that, then check out the behind the scenes video and meet some of the smiling little faces, and their parents too!


Lyrics to the Choose to Smile video

Before you learn to speak... / Before you learn to write... / Before you learn to tweet... / And before you learn to fight... / Before you grow up, it will be a while.... / But before you learn anything.... / You learn to smile.... / Before you learn to doubt.... / Before you learn to shame... / Before you learn to pout... / And before you crave the fame.... / Before you grow up, it will be a while.... / But before you learn anything.... / You learn to smile....

The film was made by Ogilvy and Mather Amsterdam. It features original lyrics written by Jesse Ridder and performed by Huib Koch, both of Ogilvy and Mather Amsterdam.