Paperboyo is an Instagram artist creating amazing images with paper cut-outs and perspective. We caught up with him in London for a behind the scenes look at his creative process for Coca-Cola’s summer campaign.

This summer the iconic Share A Coke campaign is going on holiday. From 10 May 2017, bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke will feature names of 75 famous cities and exotic locations on their labels. With dream destinations including Bali, Hawaii and Miami, these bottles are your passport to an incredible holiday, as well as being limited-edition collectables.

To get into the holiday spirit on Instagram, Coca-Cola GB have teamed up with Paperboyo to transform London landscapes into holiday getaways.

Find out more about the Share A Coke summer campaign

Rich McCor, known as Paperboyo on Instagram, setting up his camera on St Katharine’s Pier

Who is Paperboyo?

Paperboyo is the Instagram username of London-based photographer Rich McCor, who started creating his cut out images in 2015 after deciding to explore London properly. Instead of taking the same old tourist photos, he wanted to do something unique: “Through photography I discovered more of London and soon realised that all the photos I was taking were the same as every other person in London. I wanted to do something a little bit different and that’s where the paper cut-outs came in.”

Rich now has 287,000 followers for his Paperboyo Instagram account and has travelled all over Europe taking his city silhouette shots. Being a Coca-Cola Zero Sugar fan, Rich was really excited to get involved with Coca-Cola’s summer campaign and bring summer holidays to the city of London.

Follow Paperboyo on Instagram

London landmarks

Clear blue sky, paper cut-outs and a camera. That’s all Rich ‘Paperboyo’ McCor needs to work his magic. We met up with him at St Katharine’s Pier next to Tower Bridge in London where he had already set up his tripod and started positioning his camera.

What does Rich think of London as a subject for his photos? “Like any decent city, London has got a really healthy mix of old and new buildings, as well as interesting and classic architecture so there’s plenty of content to play with here.”

Rich creates his unique imagery by holding the paper cut-outs in position with one hand while he takes the photo with the other. The way he uses angles and perspectives means that the paper cut-outs are actually really small. It’s hard to see what the finished result is going to be, but Rich has the design all planned out.

“London has got a really healthy mix of old and new buildings, as well as interesting and classic architecture so there’s plenty of content to play with here.” – Rich McCor, Paperboyo

He aims to “see things you don't see”, igniting imagination in normal situations. The Coca-Cola London Eye becomes the front wheel of a bicycle, City Hall becomes an American football and London Bridge becomes a volleyball net.


Creative thinking

What inspires Rich to create his paper cut-out images? He first got into paper cutting as a hobby at university.

“I was into an American illustrator called Christoph Niemann - he’s done a lot of work for the New Yorker - and he did a series of images where he combined real life objects with some of his ink drawings. They were really interesting and fun transformations, so that’s what inspired me to do transformation photographs.”

“American illustrator Christoph Niemann did a series of images where he combined real life objects with some of his ink drawings. They were really interesting and fun transformations, so that’s what inspired me.” – Rich McCor, Paperboyo

Before Rich goes off to take photos, he researches the city online to see what quirky architecture and landmarks he can find. He then prints these out and doodles over them until he finds an idea or theme that works. For every landmark or building he comes up with around 10 ideas and then whittles them down to one.

Rich McCor tries different angles with the paper cut outs in front of Tower Bridge

Once the idea is in place, he creates the silhouette cut-outs and takes them to the photo location. Rich often scouts around the area to find the best angles for his photos. It’s then a case of holding the cut-outs in the right position to give the scene a new dimension.

If Paperboyo has inspired you, grab a bottle with the new Share A Coke label and you could be in with a chance of winning your ideal holiday.

Visit coke.co.uk/summer from 10 May 2017 for your chance to win.