Fyodor Podgorny and Golan Frydman are the two London-based designers behind the multi award-winning creative label Fyodor Golan, which first hit the fashion scene in 2011.
At London Fashion Week, where the duo debuted their Autumn Winter 2016 collection, Coca-Cola made a striking appearance among the new designs which featured vintage ‘bathing beauties’ adverts and the iconic glass Coca-Cola Bottle
It’s not the first time Coca-Cola has been spotted on the catwalk. The brand has a long history of working with leading designers, creatives, illustrators and artists, from Andy Warhol in the 1960s, to Tommy Hilfiger in the 1980s. Meanwhile, the worldwide licensing team at Coca-Cola has also worked with young British designers like Ashley Williams and Sophia Webster to create Coke-inspired collections.
Fyodor Golan’s collaboration with Coca-Cola is another example of how the brand’s rich heritage continues to be a focal point with designers around the world. For their new collection, they’ve taken images from the Coca-Cola archives and reinterpreted them in a contemporary and culturally-relevant way, building on their ethos of playful adolescent aesthetics, purity in shape and integrity of texture.
“We are extremely excited about the collaboration with Fyodor Golan – they are incredibly talented designers known for their playful approach to design, as well as their bold use of colour and texture,” said Marsha Schroeder, Coca-Cola Global Licensing Manager. “This collection is a fresh take on our brand that remains instantly recognisable with Fyodor Golan’s own unique design signature.”
Before unveiling their Autumn Winter 2016 range at London Fashion Week, they took a few moments to reflect on their collection, the capital’s fashion scene, and discuss their involvement with Coca-Cola.
What was the inspiration behind your collection?
There were lots! Alexander Liberman’s large-scale cut-out sculptures, Birth of Venus by Sandro Botticelli, Turner Prize winner Nicole Wermers, Kurt Cobain, billboards, pin-ups and grunge.
Do you have a favorite piece?
We never have just one, but we are making quite a variety of oversized coats this season, which are new to the brand and we love them!
Which celebrities have you seen wearing Fyodor Golan?
Our latest project was with Rihanna. She wore items from our Autumn Winter 2014 collection in video promoting her Anti World Tour. The clips were released in stages showing her contrasting fragile and dark sides, which is exactly what you get with our brand too. We also just dressed Zendaya, who chose to wear our love sequin top on Jimmy Kimmel Live!
How did the Coca-Cola brand and iconography influence your designs?
It all started from the iconic Coca-Cola pin-up girl in a red dress, which kind of exploded throughout the collection. We were fascinated with the iconic elements of the brand and its billboard-type aspects, which we translated into large-scale prints and silicon transfers over some of our looks. We love to drink Coca-Cola, it gives us a bit of energy when we’re working late. We’re currently making some sweats for ourselves in rainbow Coca-Cola bottle artwork.
What’s it like having a studio at the historic Somerset House?
In 2011 we won the Fashion Fringe award and one of the prizes was the studio space, which was the most fantastic prize we’ve ever won. It’s not at all what you imagine from the façade, but it has become our home. It’s a good space to create in, which is extremely important for young designers, so it’s helped us immensely.
How does it compare doing a show at Somerset House and on Brewer Street in Soho?
It's very different. Moving London Fashion Week to Soho was all about bringing more energy and excitement to the event. The car park is great! It’s our second time doing an exhibition there and we just love the space. We never showed our collection at the Somerset House catwalk space as it felt too generic and there was never time to change the set for each show. But it did have a certain magic, especially in the designer showrooms and as a place to hang out after the shows.
What do you like most about London’s fashion scene?
The most important thing is that you can really start from nothing and grow with your vision. There are some great platforms here to help you in the beginning, and to help you grow. We were lucky enough to meet some fantastic people that helped us, from amazing private client support to the industry’s advisers.
What trends should we look out for this year?
Look out for bright colours! We are here to introduce them into your wardrobe!
Fyodor Golan’s exuberant collections are available in stores worldwide, from Selfridges in London, Luisa Via Roma in Florence, HLorenzo in Los Angeles, and I.T in China and Hong Kong. For more details, visit the website: http://fyodorgolan.co.uk/
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