Asa Candler made one of the coolest bets in history. Plopping $2,300 on
Today the drinks empire sports a market cap of $182 billion.
When Candler began purchasing control of
When he sold the company in 1919, it was worth $25 million, or $342 million in today's money.
The enterprise he built eventually had a stock surge in the 1988-98 decade of almost 2,000%.
The Piccadilly Sign: How
Coca-Colafound a home at one of the most famous advertising spots in the world
- Coca-Cola Testing Augmented Reality for Bottling Equipment Maintenance and More
- How we are Changing our Business, Inside and Outside the Bottle
- The Iconic Share A Coke Campaign is Back: And This Time It's Going on Holiday
Meet Mr K: Fred Kirkpatrick, 97, Celebrates 80 Years With