Fanta is the UK’s favourite fruit-flavoured sparkling soft drink. And this year, the much-loved brand is getting transformed – with a new look and logo and an industry-first bottle design across the whole Fanta range. Plus a new reduced-sugar recipe for Fanta Orange.

“As well as a new visual identity, we’ve been working hard to reduce the sugar without compromising on the taste,” says Aedamar Howlett, Marketing Director of Coca-Cola Great Britain. “We’re delighted to be launching this new look alongside a new recipe with a third less sugar than before – which consumers have told us tastes better than ever.”

Fanta Master Logo

New-look logo

The Coca-Cola Company first launched Fanta in Italy in 1955 quickly becoming a firm favourite around the world. It is now the UK’s favourite fruit-flavoured soft drink. The new logo was created using hand-cut paper and transformed into a digital design to depict movement and spontaneity.

With its straight lines and angled letters, the new logo has a bold energy which reflects the Fanta brand’s fruity, fun and vibrant nature. Can you spot the hidden smile?

“We’re delighted to be launching this new look alongside a new recipe with a third less sugar than before – which consumers have told us tastes better than ever.”
 – Aedamar Howlett, Marketing Director at Coca-Cola Great Britain

Innovative new bottle design

The new look is complemented by a new design for the Fanta bottle. Almost two years in the making, it’s an eye-catching industry first. Fanta’s bottle design has had a dynamic evolution, from the original half-ridged glass bottles to the curvaceous plastic "Splash" bottle in 2000, the new 2017 bottle is a fresh twist. Literally! – it features a revolutionary spiral design, twisted to create a unique, eye-catching shape.

New reduced sugar recipe

To make sure Fanta Orange tastes as good as it looks, a new Fanta Orange recipe has been developed with a third less sugar compared to before. This builds on the 33% reduction from 2006 and brings the sugar content down to 4.6g per 100ml.

When can you get your hands on one?

The new bottles and logos will be available in in stores from April, with the new Fanta Orange recipe following in May 2017.

Find out how Coca-Cola GB is helping you enjoy less sugar across our drinks range.