During the 2017 Superbowl event, Coca-Cola aired the ad called ‘It’s Beautiful’, which first ran in 2014. It is a powerful ad that promotes optimism, inclusion and celebrating humanity everywhere in the world – values which have always been at the core of Coca-Cola.
The premise of ‘It’s Beautiful’ can be simply stated: America is Beautiful and Coca-Cola is for everyone. Set to “America the Beautiful” sung by Americans in seven languages, the spot features scenes showcasing the country’s expansive landscapes -- from the Pacific shores to the desert Southwest -- interspersed with American neighborhoods, metro cityscapes and tucked-away cafes. “It’s Beautiful” was created to celebrate Coke moments among all Americans who together enjoy ice-cold, refreshing Coke. The ad provides a snapshot of the real lives of Americans representing diverse ethnicities, religions, races and families, all found in the United States.
You don’t have to be an American football fan to enjoy it: watch it below –again or for the first time.