Coca‑Cola Great Britain to Help Consumers Manage Their Calorie Intake
London, 24 March 2012: Coca‑Cola Great Britain (CCGB) announced today it will reduce the calories in some of its leading soft drinks by at least 30%. The move is outlined in a plan the company has developed, with its bottling partner Coca‑Cola Enterprises Ltd, to reduce the average calories per litre of its range of sparkling soft drinks by 5% by the end of 2014.
It is the latest action Coca‑Cola Great Britain is taking to support the Department of Health’s Public Health Responsibility Deal. Today’s initiative supports the Department’s objective of working with food and drink manufacturers and retailers to help consumers reduce their calorie intake.
Enabling consumers to choose a low calorie, zero sugar drink has long been a key focus for CCGB and one which has resulted in all major brands it produces now having a widely available no calorie, zero sugar or low calorie alternative.
In the past few years alone, CCGB has reduced the calorie content of several of its best known brands – namely Fanta by 30%, Oasis by 35% and Lilt by 56%. Now more than one third of the drinks CCGB sells in the UK are no calorie, zero sugar or low calorie, and more than 40% of the colas it sells are no calorie, zero sugar, being either Diet Coke or Coca‑Cola Zero.¹
To achieve today’s pledge to cut the average calories per litre of its range of sparkling soft drinks by 5%, the company will take the following actions:
- Invest £15 million in the reformulation of several of its leading soft drinks brands by 2014.
- Reduce the calories in the brands it reformulates by at least 30%, while retaining the great taste consumers demand*
Increase promotion of our no calorie, zero sugar colas:
- Increase the marketing budget for its no calorie, zero sugar colas (Diet Coke and Coca‑Cola Zero) by 25% by the end of 2014
- Work with retailers to increase the availability of its no calorie, zero sugar colas (Diet Coke and Coca‑Cola Zero) where those drinks are currently limited
- Offer its widest ever range of drinks at London 2012: it expects that 75% of the drinks it sells at London 2012 will be water, juice or low or zero calorie drinks
Coca‑Cola Great Britain recognises that Government, businesses and consumers need to work together if Britain is to become healthier. Today’s announcement builds on the company’s commitment to play an important role by offering a broader choice of drinks for its consumers, helping people make informed choices and encouraging active lifestyles.
An initial signatory when the Deal was launched in March 2011, Coca‑Cola Great Britain has already made significant strides in helping the public get active, as well as improving the wellbeing of its employees**.
¹TCCC Internal Sales System (Compass full Year 2011)
For more information, please contact:
Coca‑Cola press office on +44 (0) 20 7998 6287 or email@example.com
Notes to Editors
*Further details on which brands will be reformulated will be announced in due course. However, Coca‑Cola will not be reformulated.
**A full list of CCGB’s Responsibility Deal commitments can be found at http://www.coca-cola.co.uk/health/responsibility-deal/
Our business in Great Britain is made up of two separate companies that manufacture, distribute and market our range of drinks: Coca‑Cola Great Britain is responsible for marketing and developing new and existing brands. Based in West London it manages over 17 brands (around 100 products) in Great Britain. Coca‑Cola Enterprises manufactures and distributes soft drinks for both The Coca‑Cola Company and other brand owners. It employs around 4,500 people in Great Britain and has six manufacturing sites and numerous regional offices and operations depots across the country. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information, please visit www.coca-cola.co.uk.