Nail This Summer's Hottest Fashion Colours With A Limited-Edition Nail Varnish Collection From Diet Coke And Nails Inc
Introducing the new Diet Coke City Collection
Diet Coke drinkers and manicured mademoiselles can enjoy polishing their nails in this season's hottest hues in a tie-up set to add some sparkle to the beauty world - the diet Coke City Collection. Diet Coke is giving away a special set of brand new colours exclusively created by nails inc and you can pick up one for free when you purchase two 500ml bottles of diet Coke in selected Boots stores nationwide between 5th May - 30th June.
Inspired by the four fashion capitals of the world - New York, London, Milan and Paris -the diet Coke City Collection brings the cosmopolitan vibe of these cities straight to your fingertips with four new colours. Giving you the ultimate 'Love It Light' uplift, these limited-edition beauties are a tribute to the four cities, and are an easy way for you to work this season's hottest hues.
'London' is a trendy nude colour, inspired by Brit passion for cool fashion. 'Paris' is a deep purple, a tribute to the most romantic city in the world and a beautiful sunset over the Eiffel Tower. 'Milan' is a fiery Italian red and 'New York' is a vibrant fuchsia pink inspired by the attitude of the city that never sleeps.
Set to be the hottest accessory of the summer, why not collect the entire collection? And with one nail polish worth £10.50 RRP, trendsetters will be scrambling to paint the 'city' red (or nude, pink or purple!).
What's more, diet Coke is bringing you fashion forward content to give you a lift and keep you one step ahead of the fash pack via a unique online destination asos.com/light. And for all the latest diet Coke news, don't forget to Love It Light and become a friend on Facebook at http://www.facebook.com/DietCoke.
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For further information, samples or images, please contact the diet Coke press office:
Melanie Bryant mbryant@lexispr.com / 020 7908 6542
Nicole Leftwick nleftwick@lexispr.com / 020 7908 6402
Jessica Silver jsilver@lexispr.com / 020 7908 6545
Notes to Editors:
About diet Coke
Diet Coke is the second biggest-selling sparkling soft drink brand in the GB Grocery Multiples market behind regular Coca‑Cola. Since its launch in 1984, it has remained a firm favourite with women the world over who love its lighter, great taste.
