Work It Darling! Diet Coke Flies The Fashion Flag In 2010
Girls get set to indulge your passion for fashion with glamorous giveaways and style scoops from ASOS.com and Bauer Media
Prepare to look fabulous girls - diet Coke is teaming up with online shopping mecca ASOS.com and your favourite magazines from Bauer Media for what's sure to be THE most talked about fashion giveaway of the year.
Giving fashionistas everywhere the chance to get their hands on the latest looks and style scoops for free, from this week special packs of diet Coke will feature unique vouchers offering you the chance to win an ASOS.com outfit every 30 minutes via Coke Zone, as well as £5 off your next order of £20 or more[1].
If fashion is your forte, diet Coke is also helping you stay one stiletto ahead of the latest trends with a weekly fashion fix from Heat, Grazia, Closer and more!. To pick up your free copy and get your fill of the sparkling styles the fashion pack is rocking, simply grab a special pack of diet Coke and log on to Coke Zone[2].
Whether you're working eye-popping digital prints, double denim or loving the tribal trend, your daily fashion uplift is just around the corner thanks to diet Coke and you'll be sure to find an outfit that any front row diva would be proud of!
What's more, the iconic silver diet Coke can has also undergone a pink leopard print makeover set to make it the must-have handbag, desk and fridge accessory for fashion and fun loving girls who 'Love It Light'. The limited-edition diet Coke can sizzles with sassiness - fierce! Grab your own piece of fashion history in shops now.
As well as fabulous fashion freebies diet Coke and ASOS.com will also be bringing you fashion forward content so you can keep one step ahead of the fash pack via a unique online destination asos.com/light. Buzzing with the most à la mode news, gorgeous trends and style scoops, log on and enjoy a daily fashion lift - it truly is fashion heaven!
And for all the latest diet Coke news, don't forget to become a friend on Facebook at http://www.facebook.com/DietCoke.
- ENDS -
For further information, samples or images, please contact the diet Coke press office:
Melanie Bryant mbryant@lexispr.com / 020 7908 6542
Nicole Leftwick nleftwick@lexispr.com / 020 7908 6402
Jessica Silver jsilver@lexispr.com / 020 7908 6545
Notes to Editors
About diet Coke
Diet Coke is the second best-selling sparkling soft drink brand in the GB Grocery Multiples market behind regular Coca‑Cola. Since its launch in 1984, it has remained a firm favourite with women the world over who love its lighter, great taste.
[1] Redeemable using codes on 330ml cans and 500ml bottles via Coke Zone
[2] Redeembale when purchasing special promotional packs (2L and fridge packs)
