Bag Autumn's Must-Have Accessory. Diet Coke Fuels A Fashion Frenzy With A Free New Eco-Bag By Patricia Field
Fashionistas and green goddesses alike, get poised to get your mitts on a gorgeous free designer 'IT' bag, as Diet Coke teams up with New York stylist to the stars and one of fashion's greatest visionaries, Patricia Field, to bring you the sassiest eco shopper around.
Diet Coke and Patricia Field have put their environmental caps on to create a hot, new, exclusively designed, reusuable bag - made entirely from recycled plastic bottles.
Showcasing Patricia's unique urban style, this must-have, limited edition accessory will be given away free to customers who purchase two 500ml bottles of Diet Coke in selected Boots stores nationwide from 22nd October.
With a striking print peppered with hot pink and white phrases inspired by the fashion world on a black background, this fashion forward freebie from Diet Coke is sure to stand out as you WORK IT! whilst strutting down the street. The stylish design also folds up into an easy-to-store pouch that rocks a leopard print pattern, giving you a trendy and practical alternative to using plastic bags.
Patricia Field comments: "Together with Diet Coke, I'm showing that an eco-friendly bag doesn't have to be brown, it can be fierce. Enjoy it. After all the compliments you will receive, I know you'll use it over and over. So it's called 'Where did you get that bag?".
Set to be the fashion fix of the autumn, pick up your free Patricia Field for Diet Coke RPET bag only at selected Boots stores nationwide when you purchase two 500ml bottles of Diet Coke.
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For further information, samples or images please contact: Melanie Bryant mbryant@lexispr.com 020 7908 6452, Lucinda Marsden lmarsden@lexispr.com 020 7908 6507
Notes to Editors
About Diet Coke
Diet Coke is the second best-selling sparkling soft drink brand in the GB Grocery Multiples market behind regular 'Coca‑Cola'. Since its launch in 1984, it has remained a firm favourite with women the world over who love its lighter, great taste.
About Patricia Field
Patricia Field is an award-winning film and television costume stylist. Through her work costuming Sex and the City, and The Devil Wears Prada, Patricia has become famous for reflecting the 'essence' of New York City. Patricia worked with 'diet Coke' in 2008 to create the stylish Diet Coke City Collection - four dazzling bottles which represented the areas of life that are important to modern women.
Patricia is a native New Yorker who began her career when she opened her eponymous Greenwich Village boutique in 1966. For over 30 years, this downtown institution has been an internationally known favourite of the fashion-forward and has been a defining factor in the urban style of New York's glittery nightlife.
Boots Stockist Information
0845 070 80 90 or www.boots.com
