Glaceau Vitaminwater, Summer Uplift

Quoting a glacéau vitaminwater® spokesperson.

Statement

"We are disappointed if not a little perplexed at the ruling regarding the recent glaceau vitaminwater lines. With only three consumer complaints and clearly a misunderstanding of the brand's tongue in cheek humour, we were surprised that references to 'more muscles than brussels' and popeye and spinach would imply that we were comparing our products to vegetables. 

"We use humour (and we think very witty humour at that) to bring the brand, and its' unique on the go hydration, to life.   glacéau vitaminwater is an enhanced beverage packed with valuable nutrients, giving people an easy and convenient way to help get some more of the nutrients and hydration they need throughout the day. 

"That said we want to reassure consumers (and the asa) that we take our role as providers of tasty enhanced hydration beverages very seriously and promise that we will continue to make every effort never to over claim or be dull when talking about our products!"

 ENDS

Notes to Editors:  Contact 020 7907 7151 for further information.

glacéau vitaminwater and the 'glacéau vitaminwater' get up are trade marks of energy brands, inc. aka glacéau.