Fanta announces new initiative with UK deisgn duo Antoni and Alison to create limited edition recycled shopping bags
‘Fanta' has teamed up with esteemed British designers Antoni & Alison to create a re-usable bag made entirely out of recycled plastic (PET) bottles, which will be given away totally free with the purchase of two bottles of 2L‘Fanta' and ‘Fanta Fruit Twist', while stocks last exclusively at Tesco. The initiative launches in stores on the 20th May, ahead of National Recycle Week.
The ‘Fantastic Bag' folds up into a small pouch, which people can keep with them, cutting down on the need for plastic carrier bags. The bag features key signature design elements of Antoni and Alison - the designers were chosen as the perfect people to bring to life the fun and playful ‘Fanta' brand.
Antoni Burakowski of Antoni & Alison comments: "We love the idea of a beautiful free gift that combines good design & a good ethics. To us this is a perfect POP piece - turning 'thrown away' plastic bottles into a 'want to keep' shopper, it is both recycled, reusable and a really good idea."
The instore activity is being supported by a print advertising campaign and an extensive PR campaign featuring a photoshoot with up and coming musician VV Brown. The initiative aims to support National Recycling Week - Coca-Cola Great Britain, which produces ‘Fanta', aims to use 25% recycled plastic (PET) in all its plastic bottles throughout Europe by 2010.
Cathryn Sleight, Marketing Director at Coca-Cola Great Britain (CCGB) commented: "We are committed to operating as sustainably as possible, and that includes encouraging everyone to recycle more. Working with Antoni & Alison has allowed us to create a beautiful and practical bag out of recycled plastic that really helps our consumers to do their bit to be greener. Re-using carrier bags is a big environmental issue and by giving away this great bag for free we hope we are making it easier."
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Notes to editors
• The ‘Fanta' designer eco bags will be given away for free in Tesco stores with every purchase of 2 x 2 litre bottles of ‘Fanta' from 20th May - 9th June while stocks last
• The ‘Fanta' bags are made from Greenspun fabric, a material fibre made from recycled PET plastic bottles
• Each bag is made using two recycled 500ml PET plastic bottles and produced using state of the art sustainable production methods by Greenpac UK Ltd. Greenpac produce & use Greenspun fabric(material fibre that is made from recycled PET plastic bottles) in the manufacture of each bag. Each stage of production and the manufacture of Greenspun fabrics from cradle to grave have been fully socially and ethically audited and environmentally certified
‘Fanta' is a registered trade mark of The Coca-Cola Company.