Introducing Relentless Juiced Energy Berry
Continuing with its "No Half Measures" strategy, ‘Relentless' from Coca‑Cola Great Britain will be boosting the energy drinks sector this March with the launch of a brand new ‘Relentless' variant - ‘Relentless' Juiced Energy Berry. The new drink, which contains 50% juice including strawberry, raspberry and blackcurrant, will be available from the beginning of March.
‘Relentless' has now reached a massive £40.3 of sales per annum1 to become one of the leading energy drink brands in the sector, despite having launched only three years ago. ‘Relentless' Juiced Energy Berry builds on the successful launch of ‘Relentless' Juiced Energy Tropical last March and is set to further extend the profitability of this growing sector.
The energy drinks sector has grown by £72m in the last year with ‘Relentless' accounting for 30% of this growth2. With 80%3 of ‘Relentless' sales since launch being incremental to the sector, ‘Relentless' is in rapid growth and is driving the phenomenal growth of the sector.
‘Relentless' Juiced Energy Berry will be available in 12 x 500ml cases and will join the existing variants - ‘Relentless' Origin, ‘Relentless' Juiced Energy Tropical and ‘Relentless' Inferno.
For stockist details retailers should contact 08457 227 222.
Ends
Notes to editors:
Launched in February 2006, ‘Relentless' has since established itself as an evolution in energy drinks offering top end performance, great value for money, and a new modern brand experience for GB consumers.
‘Relentless' and ‘No Half Measures' are registered trademarks of The Coca‑Cola Company.
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1 ACNielsen, Total Coverage, Value Sales, 52 w/e 17/01/2009
2 ACNielsen, Total Coverage, Value Sales, 52 w/e 23/08/2008
3 ACNielsen, Total Coverage, Value Sales, 52 w/e 23/08/2008
