Duffy Set To Sparkle In New Diet Coke Campaign
Coca‑Cola Great Britain today confirmed that Welsh singing sensation Duffy will star in its new ‘diet Coke' European advertising campaign.
The £multi-million campaign is set to launch in many countries across Europe early in 2009.
The new campaign for ‘diet Coke' will show the three times Grammy nominated singer - best known for her international number one hit Mercy and 4.5 million selling album Rockferry - acting in one of a series of 30 and 60-second spots for her first ever high profile appearance in a TV advertisement.
Duffy, who follows in the footsteps of Kim Basinger who starred in a previous ‘diet Coke' ad, willl appear alongside other strong, sassy young women who are celebrating their right to stand up to the pressures of modern day life. Coca‑Cola sees Duffy as hugely talented and accessible rather than being merely a pin up, making the ads attractive to younger female viewers aged 20-35.
Talking about her role in the new ads, Duffy said, "I love the attitude of this new ‘diet Coke' ad. I drink so much of the stuff, they were either going to give me shares in the company or put me in the advert."
Coca‑Cola Great Britain Marketing Director Cathryn Sleight said, "We have a strong heritage in creating entertaining and memorable advertising for ‘diet Coke' that is loved by our female fans. Our campaigns are well known for tapping into a powerful social and cultural zeitgeist and Duffy is a great embodiment of today's modern female attitudes. She has a strong appeal with our core female audience and we're confident that this campaign will become just as iconic as previous ‘diet Coke' advertising campaigns."
-ENDS-
For further information or images please contact
- Helen Toone, Lexis PR, +44 207 908 6441 or e-mail dietcokehelloyou@lexispr.com
- Lisa Brooks, Lexis PR, +44 207 908 6549 or e-mail dietcokehelloyou@lexispr.com
Notes to editors:
‘Diet Coke' was launched in Europe over 25 years ago and is one of the leading diet soft drinks in the world. It is the second best-selling sparkling soft drink brand in the GB Grocery Multiples market behind ‘Coca‑Cola'.
