Coke Zone builds on first year success

Coca‑Cola Great Britain (CCGB) is celebrating a successful first anniversary of ‘Coke Zone', following the announcement that the website is leading its field. Cokezone.co.uk enjoyed the highest unique visitor numbers of any grocery brand website for the third month in a row (Nielsen Online Oct-Dec 2008). 

The innovative site was developed to reward and engage with ‘My Coke' drinkers, as well as attract a new generation of consumers to the brands. Cokezone.co.uk, which offers a host of content including rewards and money-can't-buy prizes centred around consumers' key passion points, now boasts nearly half a million members. Visitors to the site are now browsing for an average of just over 9mins - way above the norm for FMCG brand websites - and have entered over two million ‘Coke Zone' codes. 

Building on the breakthrough success of ‘Coke Zone', CCGB is revamping the site with easier browsing, offering the consumer a richer media experience. The slicker site, which will premiere on Sunday 25 January, will feature content-rich pages on the ‘Coca‑Cola' trilogy (‘Coca‑Cola', ‘diet Coke' and ‘Coke Zero') alongside the on-trend treat giveaways ‘Coke Zone' is renowned for. These include partnerships between ‘Coke Zone' and ‘The O2' arena - offering ‘Coke Zone' members the chance to win thousands of tickets to sold-out concerts by top-name artists - and the Football League, with tickets, signed memorabilia and money-can't-buy experiences up for grabs. 

On-pack communication aims to engage with consumers and encourage the target audience (16-35) to register.  Carlson Marketing - the lead agency on ‘Coke Zone' - designed the new site, and have overseen the revamp, alongside digital design agency Flourish, with Sapient responsible for web integration. 

Cathryn Sleight, Marketing Director for CCGB, comments: "We are delighted that the first year for ‘Coke Zone' has seen us grow our presence online and increase the numbers of consumers engaging with our brand. The programme continues to offer tempting rewards for ‘Coca‑Cola' drinkers and the relaunch of the website marks our commitment to delivering content that fully resonates with our consumers". 

Did you know?

• ‘Coke Zone' has given out more than 30,000 rewards since it launched last year
• ‘Coke Zone' has received more than 900,000 prize draw entries
• The most popular prize draw item has been the iPod Touch
• Key partners include EA Games, Firebox.com and The O2 

ENDS 

For further information please contact: 

Lexis Public Relations. Tel: 020 7908 6488. Jessica Silver, jsilver@lexispr.com, 020 7908 6545. Paul McCaffrey, pmccaffrey@lexispr.com, 020 7908 6479 

Notes to Editors:

‘Coca‑Cola', ‘diet Coke', ‘diet Coca‑Cola', ‘Coke Zero', Coca‑Cola Zero' and ‘Coke Zone' are registered trade marks of The Coca‑Cola Company.

The Coca‑Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands.  Along with ‘Coca‑Cola', recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including ‘Diet Coke', ‘Fanta', ‘Sprite', ‘Coca‑Cola Zero', ‘glaceau vitaminwater', ‘Powerade', ‘Minute Maid' and ‘Georgia Coffee'.  Globally, it is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.  For more information about the Company, please visit the website at www.thecoca-colacompany.com.