Relentless in 250ml launches in UK on-trade

This month sees the launch of ‘Relentless Origin' and ‘Relentless Juiced Tropical' across the UK on-trade in new, uniquely shaped 250ml glass bottles.  The two popular flavours are aimed at both men and women, with the 250ml size providing an ideal spirit mixer and flavour alternative for consumers.  

The energy drinks segment has grown by an astonishing £72m¹  in the last year, and is now worth £513.4m² in UK retail sales. ‘Relentless' has accounted for 30% of last year's energy drinks growth³ and is now worth more than £38.6m⁴.  

Andy Slee, Licensed Trading Director at Coca‑Cola Enterprises comments: "Energy is a hugely exciting opportunity for the UK on-trade and is currently growing faster than the overall soft drinks' category. As category leaders, we are committed to driving growth in all segments through innovation and promotion. 

"Extensive research has shown that the vast majority of energy drinks sold in the on-trade are in fact, used as mixers. The launch of ‘Relentless Origin' and ‘Relentless Juiced Tropical' (50% Juice) 250ml therefore could not be better placed to offer consumers more choice as the perfect accompaniment to spirits. ‘Relentless' is an established and popular brand in the off-trade and fans of the drink will be excited to see it in an exclusive on-trade serve of 250ml."   

Ends 

Notes to editors:

• ‘Relentless' and ‘Relentless Origin' are registered trade marks of The Coca‑Cola Company  

 ¹ AC Nielsen Scantrack, total coverage

 ² AC Nielsen MAT to w/e 29.11.08

 ³ AC Nielsen YTD 52 w/e 29.11.08

 ⁴ AC Nielsen MAT to w/e 29.11.08