Coke Zone Loyalty Website Hits The Million Subscriber Mark

 

Coca‑Cola Great Britain is today celebrating the one millionth member of its popular Coke Zone loyalty website, as more and more consumers look to the innovative site to get extra value in difficult economic times. 

Launched in 2008, Coke Zone rewards and engages fans of Coca‑Cola, Diet Coke and Coke Zero by giving them the chance to redeem thousands of different gifts from points accrued.  From money saving 2-for-1 deals on days out, and entry to attractions such as Alton Towers and Legoland, to high-value gifts like laptops, mobile phones and games consoles, Coke Zone gives consumers the opportunity to get more out of their drinks purchases. 

Cathryn Sleight, Marketing Director of Coca‑Cola GB, commented: 

"Providing value for consumers and keeping them engaged with their favourite brands goes well beyond simple price promotions. Coke Zone is a fantastic example of how we are investing in our brands by giving consumers something extra on top of their purchase and rewarding them for their loyalty to us even when times are harder." 

The growth of the Coke Zone website is evidence of Coca‑Cola's commitment to deepening its engagement with its consumers. Coke Zone promotes a two-way dialogue, with fans of the brands sharing their experiences of their rewards via the Coke Zone blog, and by participating in online games and competitions giving them the chance to win money-can't-buy gifts such as tickets to sold out festivals and concerts. 

Sleight continues:

"We've designed Coke Zone so that we can not only give consumers more value but so we can listen to them and gain a better understanding of what really matters to them.  Direct channels of communication allow us to respond quickly to consumer needs and desires, and to offer the kind of rewards people value during the recession - whether it be quick money savers, or the chance to save up hundreds of points to get something they really, really want. 

"Coke Zone also reflects the fact that consumers stay true to their values during hard times, with the Charity Section of the site allowing users to donate points to raise money for initiatives for Special Olympics Great Britain and the WWF." 

Ends 

For further information please contact The Coca‑Cola GB Press Office on 020 8237 3782.

'Coca‑Cola', 'Diet Coke', 'Diet Coca‑Cola', 'Coke Zero', Coca‑Cola Zero' and 'Coke Zone' are registered trade marks of The Coca‑Cola Company. 

Notes to Editors:

www.cokezone.co.uk was developed to reward and engage with 'Coca‑Cola', 'Diet Coke' and 'Coke Zero' drinkers, as well as attract a new generation of consumers to the brands. The site offers wide-ranging content including rewards and money-can't-buy prizes focused on consumers' key passion points. 'Coke Zone' now has over one million members and users spend an average of nine and a half minutes browsing the site on each visit - a figure way above the norm for FMCG brand websites. To date, more than 6 million 'Coke Zone' codes have been entered. 2 points can be found on a 500ml bottle, 3 points on a 2 litre bottle and 10 points on multipacks of 10 cans and 12 points on multipacks of 12 cans. Purchasing one 12 can multipack pack per week over a year will total 624 points which can be redeemed against one of our monthly hero rewards such as games console or mobile phones, subject to availability. For 1 hundred points or under, you can redeem a £5 voucher to spend at one our retail partners such as Halfords or New Look.  For 10 points we'll donate £1 to Special Olympics training programmes. 

The Coca‑Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands.  Along with 'Coca‑Cola', recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including 'Diet Coke', 'Fanta', 'Sprite', 'Coca‑Cola Zero', 'glaceau vitaminwater', 'Powerade', 'Minute Maid' and 'Georgia Coffee'.  Globally, it is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.  For more information about the Company, please visit the website at www.thecoca-colacompany.com.