Schweppes introduces two new adult soft drinks

‘Schweppes’ announces the launch of two new soft drink ranges, ‘Lightly Sparkling’ and ‘Classics’.

‘Lightly Sparkling’ is a new range of fruit blend drinks, aimed at adults and free from any artificial flavours or colourings. ‘Lightly Sparkling’ is available in three different flavours: Grapefruit & Mandarin, Pomegranate & Blueberry and Apple, Pear & Cinnamon.

‘Classics’ capitalises on ‘Schweppes’ rich heritage of experience and ‘know how’ to create classic drinks which inspire nostalgic memories of childhood. Cloudy Lemonade with a squeeze of lime and Ginger Beer contain ingredients including root ginger extract.

These new launches represent an exciting development for 'Schweppes'. ‘Lightly Sparkling’ is designed to appeal to a sophisticated, adult palette and ‘Classics’ appeals to the inner child in all adults, bringing back a bit more punch and some real ingredients.

The drinks will be launched with a print advertising campaign, created by retained advertising agency Mother and shot by world-renowned photographer Martin Parr.

Both ‘Lightly Sparkling’ and ‘Classics’ are available in 1.25 litre bottles, with a recommended retail price of £1.49.

Notes to Editors:

’Schweppes' heritage dates back to the 1700s when Jacob Schweppe was credited with perfecting his process for manufacturing the world's first carbonated beverage, mineral water.

In 1783, Schweppe patented his special process for carbonating water, thus J. Schweppe & Company was born. Schweppe's true stroke of genius came from his development of a bottle that could retain the carbonation. This started the soft drinks business.

As the British Empire grew, so did ‘Schweppes’. Englishmen, longing for a taste of home, brought ‘Schweppes’ to distant countries and extended the brand recognition to all corners of the world. ‘Schweppes’ continued its growth in the midst of two world wars. By the beginning of World War II, Schweppes Ltd. was firmly established as the leading manufacturer of soft drinks in Great Britain.

In 1999, a new logo featuring a distinctive yellow ‘Schweppes' banner and flowing bubbles was introduced.

'Schweppes’, the Fountain Device, the 196 Graphics, ‘Schweppes You Know How’ and ‘Schweppes Straightcut’ are registered trade marks of Atlantic Industries.